Michael Roth is an editor for RER Magazine, a publication focused on the rental equipment industry. With a background in journalism, Michael has written articles covering a range of topics including equipment manufacturers, industry acquisitions, new products, and interviews with industry leaders. His work has been featured in Times Higher Education, Jerusalem Post, and Maverick Studios.
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Michael Roth's coverage primarily focuses on press releases and private sector announcements related to sales & marketing, business & industry, transportation & logistics- specifically within the construction equipment, rental equipment, manufacturing, business acquisitions and trade shows sectors. He is likely most interested in receiving news about new product launches or updates from companies within these industries.
If you represent a company in these sectors that has recently launched a new product or service, opened a new branch or made any significant announcement related to sales and marketing strategies then it could be well received by Michael Roth.
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By: Michael Roth
Jeffery Eckhardt, vice president of engineering, Xtreme Manufacturing & Snorkel, talks about higher capacity boom lift platforms, lithium technology, enhanced safety capabilities throughout the aerial industry, widespread adoption of secondary guarding systems, effective theft deterrents, range-extending gensets and more.
By: Michael Roth
Designed for companies outgrowing their entry-level systems, AccountsIQ offers advanced financial capabilities without the complexity or cost of a full ERP.
By: Michael Roth
According to NOAA's 2024-2025 Winter Outlook, a slow-developing La Niña is expected to impact winter weather conditions across most of the United States.
By: Michael Roth
Johnson Arabia, one of the fastest-growing MEWP rental companies in the Gulf Cooperating Council region, has begun receiving a large consignment of telescopic and articulating machines from Sinoboom.
By: Michael Roth
The unit joins four other Hyster models designed from the ground up around the form factor of a lithium-ion battery pack to offer a more spacious operator compartment and lower center of gravity.
By: Michael Roth
DPR Construction, one of the nation’s top technical builders, released its Q4 Market Conditions Report revealing that construction and real estate industries are feeling the effects of ongoing economic changes, bringing a mix of both challenges and opportunities.
By: Michael Roth
As an official dealer for Magni’s full range of telehandlers—including the RTH Rotating, HTH Heavy Lift, and TH Fixed Boom models—Carolina Cat will now offer these advanced machines for rental throughout its territory.
By: Michael Roth
RDO Equipment Co. president Chris Cooper announced that 44 RDO locations achieved ISO 45001:2018 certification, the world’s leading occupational health and safety systems.
By: Michael Roth
The full-line JCB dealer serves the greater Rio Grande Valley and South Texas with excavators, backhoes, skid steer loaders, telehandlers and more.
By: Michael Roth
In this role, Azhar will oversee the development and execution of U.S. sales strategies for Stihl Inc., focusing on customer relationships, revenue growth and enhancing dealer performance across all channels.
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