By: Mitchell Parton
Many of the largest retailers made major investments in generative AI this year and have reported financial payoffs in doing so. They have used it for personalized search tools, virtual assistants and to
Mitchell Parton is a Residential Real Estate Reporter at various esteemed publications. He specializes in topics related to real estate, including Texas markets, bankruptcy, and the intersection of retail and e-commerce, with a focus on brick-and-mortar businesses and retail technology. Mitchell's work has been featured in notable outlets such as The Dallas Morning News, NBC DFW, and Digiday.
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Dallas, United States (Local)
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Mitchell Parton’s coverage is primarily focused on the real estate industry, with a focus on local developments within Dallas and Texas. His articles often cite data and include private sector announcements, suggesting he would be responsive to pitches that provide exclusive market insights or newsworthy updates related to property investments, commercial real estate transactions, or housing market trends in the region.
Given his emphasis on local business news and real estate developments, Mitchell may respond well to story ideas that involve interviews with key figures from the Dallas real estate community such as developers, investors, or analysts who can offer unique perspectives on recent transactions or market trends.
Pitching topics related to broader economic trends impacting the local housing market in Texas could also align with Mitchell's coverage interests.
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