Nick Kindelsperger

It’s the time of year for slam dunks and sneakers squeaking on the hardwood. With both the pro and college basketball seasons underway, fans across the country are ready to come together and cheer on their favorite teams—often with a beverage in hand.

✓ Next year, Molson Coors is planning to leverage its broad portfolio of brands to strategically meet consumers at every price point ✓ The company is seeing share growth in the on-premise with new opportunities for its alc and non-alc brands ✓ With an increased focus on localized plans, the company plans to increase decision-making agility and move more resources closer to customers

✓ Miller Lite and Miller High Life are teaming up for a new twist on a holiday cocktail classic, with both brands also rolling out festive holiday merch ✓ Miller Lites returns for another year in Milwaukee, bringing holiday cheer with more than 1 million LED lights along with a synchronized soundtrack ✓ Other Molson Coors brands are getting in on the holiday spirit, including ZOA Energy’s “Dwanta” Holiday Punch and Peroni Nastro Azzurro’s collab with Alp N Rock

✓ Coors Light, Miller Lite and Miller High Life are sponsoring free public transportation on New Year’s Eve in seven U.S. cities ✓ Over the past 37 years, nearly 10 million people have used Molson Coors’ Free Rides program, helping them to celebrate responsibly and get home safely ✓ Coors Light is also providing free transit in Halifax, Nova Scotia on Saturday nights in December

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