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Nicole Perreira's coverage predominantly revolves around animal rights, PETA, veganism, and activism. Her articles focus on events and promotional deals related to pets and house & home themes. If you are looking to reach out to her, consider providing stories or experts related to animal welfare campaigns, PETA activities, vegan lifestyle advocacy, or initiatives promoting pet well-being.
Given the seasonal nature of some of her coverage attributes (35%), it may be beneficial to tailor pitches according to specific times of the year when relevant events or promotions occur within the context of animal rights and pet-related issues.
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By: Nicole Perreira
Boston – With the search for Flour Bakery and Café’s missing mascot, Swirly, heating up, PETA sent a letter today to owner Joanne Chang, with an un cone ventional proposal: PETA will donate a replacement for the giant ice cream cone, provided the eatery agrees to add vegan soft serve at all of its locations—which PETA’s new-and-improved Swirly would cheerfully promote with an updated sign.
By: Nicole Perreira
New York – After Billie Eilish ignited a heated debate by declaring in an interview that “eating meat is inherently wrong” and that people can’t love animals and eat meat at the same time, a new nationwide blitz of messages in support of the singer’s announcement courtesy of PETA is going up around the country—starting with a sky-high appeal in Times Square. The gigantic display—next to McDonald’s and Popeye’s—is giving passersby food for thought, including fans headed to watch Billie’s new concert film at the AMC and Regal theaters on 42 nd Street.
By: Nicole Perreira
Baltimore – With consumers feeling the pinch of high gas costs, PETA’s Commando Chicks are swooping in to help everyone save money, the planet, and the lives of chickens who are tormented and killed for meat. Dressed in feathered fatigues and combat boots, the radiant regiment will report for duty at the Carroll gas station on Patterson Avenue on Friday, where they’ll fill the first 100 drivers’ tanks with $10 of free gas and get passersby pumped about plant-powered eating by handing out delicious vegan chicken.
By: Nicole Perreira
Butler, Pa. – Time to churn up the volume! Ice cream-craving kiddos will be jumping for joy at Butler Library on Friday as they scream for free vegan ice cream, courtesy of PETA’s iconic “iScream” truck. The fun, family-friendly event will feature scream challenges, a prize wheel, and creamy vegan delights for all to enjoy.
In a compassionate spin on Pennsylvania’s Scooped Ice Cream Trail, PETA is launching its “Nice Cream Trail,” highlighting 10 shops across the state
Soccer fans heading to Miami's FIFA Fan Festival on Wednesday will be greeted by more than just match-day excitement—PETA supporters will be handing out
In a compassionate spin on Maryland’s Best Ice Cream Trail, PETA is launching its “Nice Cream Trail,” highlighting 10 shops across the state serving up
In a compassionate spin on Maryland’s Best Ice Cream Trail, PETA is launching its “Nice Cream Trail,” highlighting 10 shops across the state serving up
By: Nicole Perreira
Memphis – Memphis Petco Confrontation: Huge Photos of Parakeets Killed by Breeder, “Heads Ripped Off”
By: Nicole Perreira
Fort Smith, Ark. – Following a string of dog deaths and more than a dozen dogs and children being rescued from hot cars in Walmart parking lots in just the past three months, PETA sent an urgent letter to Walmart CEO John Furner this morning, calling on him to mandate that all of its locations post prominent signage in its parking lots and store entrances reminding customers never to leave any living beings unattended in vehicles. Throughout the summer, PETA also plans to place messages about the dangers of leaving dogs in hot cars near Walmart stores where dogs have died.
