Nicole Perreira

Following reports that children allegedly beat a rooster to death at Lake Texoma over the Fourth of July weekend, TeachKind—PETA’s humane education

Determined to get the truth out that there is no retirement home for “dairy cows,”PETA’s “iScream” truck—bearing signs reading“Friendly’s KILLS

New York – After Argentina’s World Cup fans turned Times Square into a sea of blue and white, PETA is bringing another Argentina story back to 1530 Broadway: a display spotlighting this month’s viral court ruling that recognized two fish as sentient beings with legal rights—and a reminder to take that to heart at mealtimes.

Vallejo, Calif. – PETA is bringing the fight to free the dolphins trapped at Six Flags Discovery Kingdom in California straight to the boardroom of Six Flags Entertainment Corporation, having just purchased stock in the theme park giant. PETA will use its shareholder status to attend Six Flags’ annual meetings, ask pointed questions that other shareholders need to hear, and directly pressure executives to release dolphins like Merlin—who was abducted from his pod family in the Gulf of Mexico in 1989—to seaside sanctuaries.

Pigeon Forge, TN – What: “Bear Pits Are Prisons!” That’s the message tourists in Pigeon Forge and Gatlinburg will hear this weekend when they come face-to-face with PETA’s talking, 7-foot-tall, animatronic bear, Bernard, voiced by Oscar-winning actor Casey Affleck

Columbus, Ohio – On Saturday, PETA supporters will descend on a Columbus Petco store bearing giant images of parakeets who suffered and died at a breeding facility in Petco’s supply chain. The eye-catching display will include a sign reading, “Birds’ Heads Ripped Off at Breeder Tied to Petco”—just one horror uncovered in PETA’s undercover investigation into Creekside Birds, which breeds parakeets for a wholesaler that supplies Petco. Avian allies will urge shoppers to steer clear of the chain until it stops selling birds.

Following the viral image of Norwegian soccer star Erling Haaland carrying a taxidermized raccoon he purchased in Dallas, PETA is letting the raccoon get

Dothan, Ala. – Holy guacamole! A chicken stares down from a billboard by the Chipotle on Ross Clark Drive, to pose a pointed question: “Would It Kill You to Get a Bean Burrito?” If you thought Chipotle was a meaty eatery, think again: PETA notes that ordering vegan at Chipotle is easy—you can save that chicken’s life by choosing the chain’s tortillas, vegetables, rice, beans, salsas, chips, guacamole, and tofu-powered Sofritas, which are all 100% vegan (and 100% cholesterol-free).

Asbury Park, N.J. – Fresh off the heels of PETA’s viral lobster display at the Maine Lobster Festival, a nearly nude PETA supporter body-painted as a lobster will lead an eye-popping plea on Friday outside Cousins Maine Lobster Restaurant, urging the eatery to stop killing crustaceans. Beneath a banner proclaiming, “No One Wants to Be Boiled Alive,” a chef will drag the struggling, screaming human “lobster” toward a giant steaming pot and attempt to “boil” her to death. The unmissable scene will remind would-be diners that lobsters feel pain and terror just as humans do, and urge everyone to leave sea life in peace by going vegan.

Pigeon Forge, Tenn. – Home to one of the country’s highest concentrations of captive-animal tourist traps—including old-style bear pits where wildlife languishes on cement—Pigeon Forge has earned a title no city wants in its brochure: “ America’s Capital of Captive-Animal Misery.” In a letter sent today to Mayor Kevin McClure, PETA cites the city’s abundance of animal-exploiting businesses—including Gatorland, where a crocodilian is trapped in a tiny tank inside a souvenir shop—and urges Pigeon Forge to move past its animal-exploitation era to become a center for humane tourism.