By: Valentine Hilaire, Noe Torres
The Mexican arm of Spain's Banco Santander plans to launch digital lender Openbank by the end of March 2024 to offer checking accounts, credit cards and other services over time, the head of the local unit said on Thursday. "We need to 'tropicalize' it and make it fit for the Mexican market and regulation," Santander's Mexico country head Felipe Garcia told Reuters in an interview, adding that because the digital bank already operates in Argentina and some European countries the operation will not be starting from scratch. Mexico was an attractive market for the digital lender because it had a relatively low level of banking penetration compared to other Latin American countries and a very young population, he said, with the launch poised to help integrate more people into the financial system.