Paige Albiniak

Change is coming but it's not as fast as anyone wants, according to a panel of local TV ad executives at TVNewsCheck ‘s Local TV Strategies conference.

BIA Advisory Services’ Rick Ducey: “You have to look more than quarter by quarter” to navigate a difficult year ahead.

Local TV stations are certainly in a period of change and challenge, but with some strategic thinking and planning, they can stay competitive in the local video marketplace, said Rick Ducey, managing director, BIA Advisory Services, at TVNewsCheck’s Local Television Strategies at the NAB Show New York on Wednesday.

Sean McLaughlin, VP of news at Graham Media Group, told TVNewsCheck’s Local TV Strategies last week that key elements of the newscast must change — and quickly — if local TV news is going to survive and thrive.

Executives from CBS, NBC, Scripps and The Weather Company discussed expanding scale and reach of FAST channels while adding personalization, attribution and extreme targetability at Local TV Strategies last week.

Broadcasters need to shore up their options if they want to stay in the game. This story is available to TVNewsCheck Plus subscribers only. Become a TVN Plus subscriber or log in here

But even with pro-business Trump headed back to the White House, obstacles remain in broadcasters’ path. This story is available to TVNewsCheck Plus subscribers only. Become a TVN Plus subscriber or log in here.

Most of this year's growth went to OTT/CTV platforms, analysts say. This story is available to TVNewsCheck Plus subscribers only. Become a TVN Plus subscriber or log in here

After a year of record-setting political spending, 2025 is going to be a return to Earth for broadcasters. Broadcasters would benefit from taking the lessons learned from 2024 and applying …

After a year of record-setting political spending, 2025 is going to be a return to Earth for broadcasters. Broadcasters would benefit from taking the lessons learned from 2024 and applying them to 2025 and beyond, said panelists at a TVNewsCheck Working Lunch webinar last Tuesday.