Parvathi Benu is a Special Correspondent - Data at The CapTable. She specializes in data-driven journalism, focusing on startups, entrepreneurship, and the intersection of technology with sectors like commercial real estate and PropTech. Parvathi has been featured in businessline, The Morning Context, and YourStory Media.
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India (National)
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Parvathi's focus on Indian national issues related to banking, economy, and government & politics is clear. She heavily relies on data and government announcements for her coverage.
For outreach to Parvathi Benu, consider providing access to reliable data or statistics that can add depth to an article. Personal finance topics are also relevant; therefore, industry experts in these areas may find success in pitching personal finance-related insights or analysis of economic policies and their impact on the average citizen.
Given her focus on India-specific matters, pitches should be tailored accordingly with a specific emphasis on how the proposed content relates directly to developments within India's banking sector, economy or political landscape.
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By: Parvathi Benu
Maharashtra received the highest share of disbursals under the Startup India AIF framework in the last three years, followed by Karnataka.
By: Nikhil Patwardhan, Parvathi Benu, Pranav Balakrishnan
In India’s fast-growing perfume trade, street chemists, social-media stars and ambitious entrepreneurs are bottling aspiration for a fraction of the price, challenging global luxury houses and redefining what it means to smell successful.
By: Jayant Kumar, Parvathi Benu, Shailesh Jha
From Kozhikode to Lucknow, India’s historically wealthy cities resist e-commerce. Their centuries-old bazaars, community credit networks, walkable markets and generational shopping habits make clicking 'buy now' seem unnecessary
Swara Baby Products filed its DRHP earlier this month for a Rs 1,000 crore IPO. The document reveals quite a bit about the diaper manufacturing ecosystem in the country.
By: Parvathi Benu
As India’s population ages and the stigma around incontinence slowly lifts, companies that once made only baby diapers are now investing in adult wear, betting on a market set to double within five years
By: Parvathi Benu
A total of 576 individuals declared annual incomes of more than Rs 100 crore in FY26, up from 415 a year earlier, according to Finance Ministry data tabled in the Lok Sabha. The government also pushed back against claims that income inequality is widening in India.
Embedded finance is helping agritech companies such as Ninjacart, Arya.ag and Bijak reduce credit risk, deepen customer relationships, and expand business.
By: Parvathi Benu
Bengaluru-based Aule Space is building a jetpack that docks with a satellites after they run that has run out of fuel, and extendings theirtheir livesfe by a few years.
By: Parvathi Benu, Shivani Verma
Omnivore’s Mark Kahn on missing Blue Tokai, backing cocoa in Andhra Pradesh, the money slowly returning to the agritech sector, and the kind of business he will no longer fund
By: Rekha Balakrishnan, Parvathi Benu
As rural India becomes home to a growing share of the country’s elderly, demand for healthcare, caregiving, and financial services will rise. Turning that into a business opportunity, however, won’t be easy.
