People do hundreds of scrolls on content each day without giving it a second glance. A majority of things they see are completely ignored, not because they are bad, but because they don't cause them to cease. All of these are run-by videos that take less than 2 seconds to watch and leave no real impression. However, occasionally a video pauses for someone in the middle, and they watch the entire video. They share it with someone, they think about it the next day, and the thing that made the difference was almost always a story.
India (National)












