Paula Parisi

YouTube has added a new feature to its Dream Track toolset, which lets select U.S. creators use AI to generate songs using the vocals of artists including John Legend, Demi Lovato, Charli XCX, Charlie Puth and others. Now users can remix Dream Track songs using natural language to describe the changes they would like, stylistic and otherwise. Selecting the “restyle a track” option will steer users to creating a 30-second generative snippet for use in YouTube Shorts. The remixed snippets will credit the original song with “clear attribution” through the Short itself and the Shorts audio pivot page. It will also clearly indicate that the track was restyled with AI, according to Google.

A digital avatar may soon join the talent lineup on ESPN's college football show “SEC Nation.” Called FACTS, the AI-generated character was developed at the ESPN Edge Innovation Center as “a way to help foster engagement and educate fans on complex sports analytics,” according to ESPN. The avatar was unveiled last week at the 4th Annual ESPN Edge Conference. Built on Nvidia's Omniverse platform, using the company's ACE microservices, FACTS integrates with Azure OpenAI for natural language processing and ElevenLabs for text-to-speech integration.

YouTube has come up with a new way for creators to earn. During vertical live streams, viewers can now gift hosts with “Jewels,” a form of digital currency available for purchase. The gifts appear onscreen as animations during vertical live streams, but are a cash equivalent for creators. The initial denomination, “Rubies,” equal one cent per stone, or about $1 per 100 Rubies. The new feature is rolling out to eligible creators in the U.S. who are currently enrolled in the YouTube Partner Program (YPP) and have accepted the Virtual Items Module in YouTube Studio.

AI is apparently whetting appetites for more than creative exploration. Yum Brands, which owns Taco Bell, KFC and Pizza Hut, says its new AI-driven marketing campaigns are driving more customers into stores, increasing purchases and reducing churn. Trials with “personalized marketing campaigns” that leverage artificial intelligence to produce are leading to strong results, according to the company. Meanwhile, Coca-Cola has revamped its circa 1995 “Holidays Are Coming” video ad with the help of artificial intelligence and production studio Secret Level, though the critical and customer reaction to that has reportedly been mixed.

Capitulating to outside pressure, after a barrage of media reports citing unsafe conditions for minors, Roblox is implementing new safeguards. Parents can now access parental controls from their own devices in addition to their child's device and monitor their child's screen time. New content labels and improvements to how users under age 13 can communicate on Roblox are additional protections that are now baked into the platform. “We've spent nearly two decades building strong safety systems, but we are always evolving our systems as new technology becomes available,” explained the Roblox.

Hangout is a new service that wants to make enjoying music more of a social experience. The platform, from Turntable Labs, is available on iOS, Android and the Web. At launch, Hangout offers more than 100 million songs, available to stream globally as a result of deals with Universal Music Group, Sony Music Entertainment and Warner Music Group as well as indie rights group Merlin. Users can select an avatar and invite friends to their personal ‘hangout' space, taking turns playing songs from their favorite artists in the virtual DJ booth.

Nvidia has taken the wraps off Omniverse Blueprint, a real-time physics engine designed to create digital twins. The software is optimized for computational fluid dynamics (CFD), allowing virtual exploration and refinement of objects that must function in the real world — things like automobiles, airplanes, ships — that are put to everyday use and tasked for production in the field and on set. One of the first use cases is a virtual wind tunnel that lets users simulate and visualize fluid dynamics at interactive speeds, even when changing the vehicle model as it navigates the tunnel.

After more than a decade, Apple has released Final Cut Pro 11, its first major update to the non-linear editing app. New features include AI-powered masking, spatial video editing for projects destined for the Apple Vision Pro and the ability to generate captions directly in the timeline, as well as some general workflow improvements. Final Cut Pro 11 is free for current users while newbies will pay $299 for a one-time purchase. Improvements have also been made to Final Cut Pro for iPad and Final Cut Camera, adding new creative options across Mac, iPad and iPhone.

Microsoft has two new chips designed for data centers. The Azure Boost DPU is Microsoft's first data-specific chip, or data processing unit, and is designed to work with high efficiency and low power. Microsoft anticipates DPU-equipped Azure servers will be able to run storage workloads at four times the performance of those currently in place while reducing power consumption by three times. The Azure Integrated Hardware Security Module (HSM) chip allows cryptographic security keys and encryption keys to be contained in secure modules “without compromising performance or increasing latency.”

Promise is a new entertainment studio launched around the potential of generative AI. The Los Angeles-based startup is developing a multiyear slate of films, TV shows and media in “new formats.” With funding led by Peter Chernin's North Road Company and Andreessen Horowitz, Promise vows to set “a new standard for high-quality storytelling enabled by AI.” The firm is also working on new tools to optimize the generative workflow. The first product, MUSE, “integrates the latest GenAI technology throughout the creative process in a streamlined, collaborative, and secure production environment.”