Pitsinee Jitpleecheep is a journalist based in Bangkok, Thailand, specializing in local business and economic news. With a focus on the Bangkok area, Pitsinee covers a wide range of topics including corporate expansions, market trends, new store openings, and events in the retail and food industries.
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Thailand (National)
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Pitsinee Jitpleecheep's coverage largely focuses on local business and food & beverage industry developments in Thailand, particularly Bangkok. Given her focus on press releases and private sector announcements, she would likely be interested in receiving pitches related to new business ventures, expansions, product launches or marketing strategies within the Thai market.
If you have insights into the local retail scene in Thailand, especially relating to new store openings or innovative marketing campaigns targeted at the local consumer base in Bangkok or other parts of Thailand, Pitsinee may find them valuable for her reporting.
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Burger (Thailand) Co, the local operator of Burger King, is aiming for a 20% increase in sales for a second consecutive year in 2024.
Thai Preserved Food Factory Co, the producer of Wai Wai instant noodles, is set to expand into functional and premium foods, hoping to ensure sustainable revenue streams in the coming years.
Central Restaurants Group (CRG), the operator of KFC, is set to invest 500 million baht to transform the chain to digital stores next year.
Home improvement retailer MR. D.I.Y. (Thailand) Co yesterday opened its flagship Bangkok store at The Mall Lifestore Bangkapi.
Competition among providers of New Year's hampers and gifts has intensified from last year, fuelled by aggressive campaigns and enticing offers from major supermarket chains and beauty brands, aiming to attract consumer spending during the festive season.
Cargill Meats (Thailand) Co, a subsidiary of a US-based food producer and marketer of food and agricultural products, is set to broaden its product range by introducing its first protein-based snack to the Thai market next year.
Thonglor Pet Hospital has forged a joint venture with Animal Space Exotic Pet Hospital to open an exotic pet hospital at Thonglor Pet Hospital Rama IX branch in April next year, aiming to cash in on growing demand.
Thanapiriya Plc, the operator of Thanapiriya stores in Chiang Rai, Chiang Mai and Phayao, is allocating 120 million baht to add new outlets in the upcoming year.
Property and retail developer Central Pattana Plc has teamed up with the Tourism Authority of Thailand (TAT) and the Bangkok Metropolitan Administration (BMA) to unveil Countdown 2024 events at CentralWorld and its 13 shopping centres across the country, aiming to encourage travel and boost retail spending.
S. Khonkaen Foods Plc, a producer and distributor of processed food products, plans to earmark an investment of 300 million baht for the upcoming year to bolster its domestic and international operations.
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