Pooja Yadav

With consumers spending more time browsing recommendations, creator-led content and personalised feeds, e-commerce apps are increasingly becoming spaces for discovery rather than just transactions.

India's alcobev market is rapidly changing. Kingfisher is adapting its marketing beyond traditional advertising.

The Directorate General of Civil Aviation (DGCA) has proposed restrictions on unauthorised filming at airports, potentially impacting the rise of airport content culture and influencer marketing.

Beverage brands are navigating a packaging puzzle as aluminum can shortages ignite a fresh wave of innovation.

India is becoming a key hub for global retail operations. Over 70 Global Capability Centres are already present, with more expected.

The Korean wave may have ruled the last decade, but Japan is shaping the next power boom. It's free content, simply login/signup to unlock

Retail Media Networks: Explore how competition in India's quick commerce landscape is evolving from capturing market share to focusing on retail media revenue, with insights from industry experts.

As AI agents become increasingly capable of recommending, comparing and purchasing products, WPP Media India's Sairam Ranganathan tells ET BrandEquity

WhatsApp's username rollout is more than a privacy upgrade. As brands, founders and policymakers weigh the risks of impersonation and fraud against

MTR Foods is adapting its growth strategy for digital commerce and evolving consumer preferences. The company is expanding its reach through quick commerce and digital platforms.