Pooja Yadav

The Korean wave may have ruled the last decade, but Japan is shaping the next power boom. It's free content, simply login/signup to unlock

Retail Media Networks: Explore how competition in India's quick commerce landscape is evolving from capturing market share to focusing on retail media revenue, with insights from industry experts.

As AI agents become increasingly capable of recommending, comparing and purchasing products, WPP Media India's Sairam Ranganathan tells ET BrandEquity

WhatsApp's username rollout is more than a privacy upgrade. As brands, founders and policymakers weigh the risks of impersonation and fraud against

MTR Foods is adapting its growth strategy for digital commerce and evolving consumer preferences. The company is expanding its reach through quick commerce and digital platforms.

Protein has become the food industry's new shorthand for better nutrition. Many Indians are protein deficient, creating a massive market opportunity.

TVS Motor prioritizes product enhancement and consumer experiences over short-term discounts. The company builds lasting brand equity through consistent marketing efforts.

Two-wheelers: Explore how TVS Motor is redefining growth in the two-wheeler market by focusing on product improvement, consumer experience, and long-term branding instead of short-lived discounts and viral marketing.

Sinha, who recently stepped down as strategic advisor at Omnicom Media India, told ET BrandEquity he sees a significant opportunity in the evolving

What started with a regulatory action over a set of product claims is becoming a larger conversation around how brands interpret, substantiate and communicate what they promise to consumers.