Pooja Yadav

Conversational AI is making shopping more intuitive by enabling seamless discovery, evaluation, and purchase, say industry leaders

Experts tell Pitch that GLP-1 could significantly transform food consumption habits, moving consumer behaviour away from impulse-led eating toward more deliberate, value-driven choices

Data shared by platforms with Pitch shows that IPL match hours are increasingly becoming high-intent shopping windows

Methods: The systematic review will be conducted in accordance with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines and is registered in PROSPERO. All primary study designs, including randomized controlled trials, nonrandomized controlled trials, parallel-arm intervention trials, pretest-posttest trials, observational studies (including cross-sectional, case-control, and cohort studies), and case series and case reports will be assessed. Systematic reviews and meta-analyses will be screened for background information and identification of relevant primary studies but will not be included in the evidence synthesis. Studies involving AYUSH interventions either as stand-alone therapies or as an add-on to standard care will be reviewed. Electronic databases along with AYUSH-specific sources, including PubMed, CENTRAL, clinical trial registries, AYUSH Research Portal, MEDLINE, Scopus, Web of Science, Embase, Digital Helpline for Ayurveda Research Articles, and IndMED, will be searched using database-specific search strategies combining AYUSH-related and diabetes-specific keywords with Boolean operators. Outcome measures will include clinical recovery, biochemical parameters, quality of life, and adverse events. Data will be synthesized systematically and represented through an evidence map.

With consumers spending more time browsing recommendations, creator-led content and personalised feeds, e-commerce apps are increasingly becoming spaces for discovery rather than just transactions.

India's alcobev market is rapidly changing. Kingfisher is adapting its marketing beyond traditional advertising.

The Directorate General of Civil Aviation (DGCA) has proposed restrictions on unauthorised filming at airports, potentially impacting the rise of airport content culture and influencer marketing.

Beverage brands are navigating a packaging puzzle as aluminum can shortages ignite a fresh wave of innovation.

India is becoming a key hub for global retail operations. Over 70 Global Capability Centres are already present, with more expected.

The Korean wave may have ruled the last decade, but Japan is shaping the next power boom. It's free content, simply login/signup to unlock