Pooja Yadav

Protein has become the food industry's new shorthand for better nutrition. Many Indians are protein deficient, creating a massive market opportunity.

TVS Motor prioritizes product enhancement and consumer experiences over short-term discounts. The company builds lasting brand equity through consistent marketing efforts.

Two-wheelers: Explore how TVS Motor is redefining growth in the two-wheeler market by focusing on product improvement, consumer experience, and long-term branding instead of short-lived discounts and viral marketing.

Sinha, who recently stepped down as strategic advisor at Omnicom Media India, told ET BrandEquity he sees a significant opportunity in the evolving

What started with a regulatory action over a set of product claims is becoming a larger conversation around how brands interpret, substantiate and communicate what they promise to consumers.

"Instagzam", "Insta-gram", "Instagwam" and the ilk, these are just some of the terms netizens have come up with after Instagram decided to redesign its wordmark.

As consumers become more comfortable shopping online for specific needs, and quick commerce makes fulfillment and distribution easier to access, vertical

As SEBI tightens bond advertising, platforms may have to rethink customer acquisition. It's free content, simply login/signup to unlock

Last week, Amazon and Flipkart put a new price on getting the order wrong. And the timing could hardly be more consequential.

This year, Amul found that freshness through a series of executions across its own advertising as well as collaborations with quick-commerce platforms.