Preston's Summary

Poppy Johnston is a journalist at AAP. She specializes in business and economics, focusing on topics such as inflation, markets, and the economy, with a keen interest in construction and real estate. Poppy's work has been featured in numerous publications, including The Australian Financial Review, The West Australian, and The Canberra Times.

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Geo Focus

Australia (National)

Coverage Attributes:

Beta
Cites Data: 45 %
Government Announcement: 32 %
Legal Policy Regulation: 15 %
Press Release: 2 %

Themes Covered:

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Most Recent Topics:

  • Local Economy
  • Residential Real Estate
  • Housing Market
  • Credit Health
  • Retirement Planning
  • Economic Policy

Pitching Insights

Poppy focuses predominantly on finance and economy, with a strong emphasis on government announcements and citing data. She would be most responsive to pitches related to economic policies, budget releases, inflation reports, or other financial developments in Australia.

Given her focus on citing data and government announcements, she may be interested in receiving insights from economists, policymakers, or industry experts who can provide analysis and commentary based on reliable data sources. Pitches providing unique perspectives on Australian economic trends are likely to resonate with her coverage areas.

Since Poppy's geographic focus is national (Australia), outreach efforts should tailor content specifically relevant to the Australian market when reaching out.

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