Rachel Axon is a Staff Writer specializing in Olympics and Women's Sports at Sports Business Journal. With a focus on various aspects of sports, including competitive sports, professional leagues, and sports marketing, she covers a wide range of topics from sports merchandising to international tournaments. Rachel's work has been featured in notable publications such as the Detroit Free Press, Yahoo Sports, and USA TODAY.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Rachel Axon's coverage primarily revolves around sports, particularly the Olympics and sports business. She frequently reports on government announcements related to sporting events and legal policy regulations within the sports industry.
If reaching out to Rachel, consider providing insights or commentary on significant developments in the Olympic Games, sponsorship deals in the sports industry, or profiles of influential figures and athletes impacting the world of sports. Additionally, pitches related to event preparations and host city selection for major sporting events could be relevant given her coverage attributes.
As she covers a broad array of topics encompassing both event coverage as well as press releases and governmental announcements concerning sporting events, it is important that sources are able to provide factual data when contributing information for potential articles.
This information evolves through artificial intelligence and human feedback. Improve this profile .
SBJ Women's Sports newsletter intro for May 12, 2026
By: Rachel Axon
The Tokyo Olympics are seven years and billions of dollars in the making. Of the many stakeholders, none has as much invested as the International Olympic Committee and the Japanese organizers of the games.
By: Rachel Axon
Media apps omit emerging women's sports scores, leaving gaps for leagues, fans to fill.
By: Rachel Axon
Valkyries President Jess Smith detailed how the WNBA club has gone from its first season in 2025 to being the first $1B franchise in women's sports.
Octagon has signed Canadian swimmer Summer McIntosh to a full representation deal, giving the agency one of the most marketable athletes heading into the LA28 Games.
SBJ Women's Sports newsletter intro for May 26, 2026
By: Rachel Axon
The back-to-back women’s sports weekends represent an intentional strategy for the year-old Centreville Bank Stadium, one that is creating space for women’s games and events while serving as home to the USL’s Rhode Island FC.
In the We love to see it! for the May 26, 2026, SBJ Women's Sports newsletter, Rachel Axon raves about the AWS analytics boost for the WNBA and a PWHL record playoff attendance mark for Game 3 of the recent Walter Cup.
Centerville Bank Stadium in Rhode Island is finding success, and revenue, by hosting games for the NWSL's Boston Legacy FC, the Women's Lacrosse League and women's rugby. Also: Ally's deepening LPGA ties and where women's sports is expanding in the U.S.
By: Rachel Axon
Expansion with women's sports leagues have accelerated at a dramatic pace during the month of May, including teams in the PWHL and LOVB. This SBJ-exclusive map plots out all the new teams coming soon.
