Terry Lefton

CSMG and Excelsior Sports and Entertainment have formed a joint venture, under which CSMG will venture outside of the collegiate space for the first time and into pro sports and entertainment.

MLB is launching a variety of marketing initiatives this week leading up to the July 14 All-Star Game in Philadelphia.

Knicks merchandise is flying off the shelves (physical and digital), as marketers prepare for even greater sales should the Knicks win the NBA Finals -- or the Canadiens make the Stanley Cup championship. Also: Stats on sports' dominance in TV ad markets.

Across the sports licensing industry, they’re starting to refer to the NBA Eastern Conference champions as the New York Knick$, as licensees are already seeing big sales of Knicks gear ahead of the NBA Finals.

Some nuggets from Emarketer’s recently issued TV ad forecast, compiled by Senior Analyst Ross Benes.

The 2026 FIFA World Cup will largely take place in the world’s largest economy and in the place where sports marketing was perfected, if not invented.

The 2026 FIFA World Cup could be the rocket fuel to elevate MLS to the marketing status of America's big four sports leagues.

With the impending launch next year of yet another MMA circuit, (still sans name) from Strikeforce founder/CEO and former Bellator president Scott Coker, the thought here was that it’s an appropriate time to pose the oversaturation question -- how many is too many MMA circuits?

uring a period when the agency formerly known as Wasserman had “for sale” signs on it, not only was “The Team” (as it’s been rechristened) not losing any business on the non-entertainment side, it was gaining traction (and billings) on the b-to-b side, including MLB.

As Wasserman was rebranding as The Team, it was also boosting its B2B efforts by working for MLB, with brand campaigns from MLB Shop to Opening Day and even America 250. Also: How many is too many when it comes to companies running MMA promotions?