Terry Lefton

MLB’s corporate sponsors are finalizing plans for activation around next Tuesday’s All-Star Game in Philadelphia. CMO Uzma Rawn Dowler noted MLB has “lots of buy-in from partners wanting association and support of America 250.”

MLB's Chief Marketing Officer noted the league has “lots of buy-in from partners wanting association and support of America 250.”

Some seven years before this year's All-Star Game in Philadelphia, Major League Baseball announced its location — unusually early.

In his new book “The First All-Star Game," Randall Sullivan maintains that the 1933 Mid-Summer Classic helped save the country.

Fanatics Fest Version 3.0, which opens Thursday at Manhattan’s Javits Center, should get into the black, according to CEO of Fanatics Events Lance Fensterman.

Three years ago, Fanatics launched its events division. Now, it's hoping to use the World Cup's final weekend to help make Fanatics Fest its biggest event yet. Also: Patriotic swing for All-Star merch, and '47 finding its footing in New Era's larger realm.

Sikorsky Credit Union has acquired the first entitlement for Sacred Heart Univ.'s 7,500-seat, football and lacrosse stadium in Fairfield, Conn.

Even though Tuesday’s MLB All-Star Game in Philadelphia won’t be remembered as an artistic success between the lines, fans in Philadelphia fueled a retail victory that was nearly unprecedented.

The apparel line -- led by Fanatics, Disney and the NFL -- launched today at Fanatics Fest and combines NFL indicia with Disney-owned I.P.

The Cubs on Friday night are taking an initial step to hosting the 2027 MLB All-Star Game with a pregame “handoff” ceremony before their game against the Twins at Wrigley Field.