Rachel Gignac

Associate Editor and Digital Producer

Preston's Summary

Rachel Gignac is an Associate Editor and Digital Producer for SEB Professional North America. Her work focuses on a variety of topics within the professional and retail industries, including fuel, alcohol, retail acquisitions, and pricing trends. Rachel's articles have also been featured in Winsight Grocery Business.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 45 %
Private Sector Announcements: 33 %
Cites Data: 6 %
Event Coverage: 4 %
Promotional Deal: 3 %

Themes Covered:

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Most Recent Topics:

  • Retail Customer Data
  • Store Management
  • Consumer Behavior Analytics
  • Marketing Technology (MarTech)

Pitching Insights

Rachel Gignac's coverage primarily focuses on the retail industry, fuel prices, and product promotions. She frequently covers press releases and private sector announcements related to acquisitions, partnerships, labor issues in convenience stores, snacks, tobacco, alcohol, EV chargers as well as trends in food & beverage.

To effectively reach Rachel with pitches or commentary opportunities consider offering insights into retail industry trends such as major acquisitions or partnerships within the convenience store space. Additionally providing expert analysis on factors influencing fuel price fluctuations could also be valuable. Lastly sharing perspectives on evolving consumer preferences for products like snacks and alcoholic beverages may capture her attention given her coverage of promotional deals concerning these items.

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