Ramesh Kumar

Greenbacks for greenery

Brands using MarTech must balance AI-driven tools with human emotion to avoid losing their essence. Examples include AI-generated ads, automated calls, and misdirected personalization.

Rice is a water-intensive crop, conventionally grown under submerged conditions, with standing water for about 80% of its growth period. There is an urgent need for water-saving technologies to address challenges associated with conventional irrigation techniques for rice. The alternate wetting and drying (AWD) technique is one of these water-saving techniques; however, it requires continuous monitoring of water levels in the field. The implementation of real-time, electronic sensor-based precision irrigation technology may address the problems associated with conventional irrigation systems and AWD leading to high water use efficiency. Therefore, a study was undertaken to develop a suitable sensor-based automated irrigation system to maintain optimal water levels in rice fields. This study conceptualized an electronic sensor-based automated irrigation system for rice cultivated under the AWD technique. In this method, the rice field is initially flooded to a maximum depth of 5 cm. Irrigation is reapplied once the water level reduces to 10 cm below the soil surface. This developed system helps address water scarcity by regulating water levels, preventing excess ponding. It uses magnetic float-based sensors and electronic circuits to detect water levels, converting them into electronic signals transmitted wirelessly via radio frequency (RF) to a controller. The controller has been programmed for different growth stages that need to be set manually during the cropping period. The system is designed primarily for the AWD method but includes an option for continuous ponding (CP), needed during the flowering stage. The maximum water level at full maturity is set at 5 cm above the soil surface, while irrigation with the AWD method begins when the water level falls 10 cm below the soil surface. The developed system was tested during the Kharif season of 2018–19; the irrigation water productivity was 6.15 kg ha−1mm−1 with the automated system, compared to 3.06 kg ha−1mm−1 in the control (continuous ponding). Total water productivity was 4.80 kg ha−1mm−1 for the automated system and 2.63 kg ha−1mm−1 for the control. The automated system achieved 36% more water savings over the control, which used continuous ponding as farmers practice. The developed system supports AWD, a proven water-saving technique in rice cultivation.

Government must carry out major structural reforms in laws and tax system to ensure financial stability and push growth

Department of Physics, College of Science, United Arab Emirates University, Al-Ain P.O. Box. 15551, United Arab Emirates

Articles Pharmacognosy Research, October 2024 Original Article

The stamps featuring National Christmas Tree from 1963.Christmas, celebrated on December 25, commemorates the birth of Jesus Christ. It is a global festival celebrated by billions as both a religious and cultural event. Among the many traditions of this season are special Christmas-themed postage stamps.

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Marketing Strategy: Marketers must use new strategies such as AI and MarTech to manage consumer rage. Brand authenticity, credibility, and customer satisfaction should be maintained. Monitoring customer sentiments across platforms is essential. Cognitive dissonance post-purchase can be managed through digital campaigns. Constructive criticism should be encouraged to strengthen the brand. These combined initiatives are critical in this era of unpredictability.

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