In today’s fast-moving digital world, it is very important for brands and businesses to create close connections and community engagement. Consumers in the modern world crave authenticity; hence, they always want to be associated with brands that make them feel their voice is heard and considered through real-time priority. Live interaction is, therefore, a must in every systematic marketing strategy and in developing customer relationships. Live interaction and real-time engagement have turned out to be strong methods of building connections, collaboration, and relationships among various populations.
Richard Henderson is a Reporter at @business covering markets and investing. His work primarily focuses on finance, financial markets, commodities, personal finance, and business economics, with a keen interest in topics such as cryptocurrency and agriculture. Richard's insights and articles have been featured in notable publications including The Australian Financial Review, Bloomberg Law, and Yahoo Finance, among others.