Robert Williams is a Contributing Editor for MediaPost and the Waterloo Region Record. With a wide range of experience in journalism, his work has appeared in various publications including the Niagara Falls Review, New Hamburg Independent, The Hamilton Spectator, and more. Robert covers a variety of topics including consumer behavior, advertising, technology, and social media.
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Robert Williams' coverage predominantly focuses on media consumption, advertising, consumer behavior, social media, and streaming platforms. His articles often cite data and may have a seasonal angle.
For effective outreach to Robert, consider providing insights or analysis backed by relevant and recent data related to evolving trends in media consumption, advertising effectiveness, or changing consumer behaviors. Additionally, if you can offer perspectives on how these trends impact specific seasons or timeframes (e.g., holidays), it might capture his interest.
Given the emphasis on content & publishing as well as product promotions within the themes covered in his articles, pitching stories about innovative marketing strategies tied to emerging content formats could also be of interest.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Holiday events and time spent with loved ones are bigger priorities for many U.S. shoppers.
Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, an ample war chest for advertising.
Halloween in the past 10-15 years has emerged as a significant occasion for consumer spending, not only on candy and costumes, but also on elaborate decorations, party favors, alcoholic beverages and snack food.
By: Robert Williams
[T]he West's political "elites" condemned Israel for defending itself by targeting Hezbollah's leadership. There was no mention of international law for Hezbollah's unprovoked, year-long attacks: bombardments of missiles and attack drones every day at a
Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media.
By: Robert Williams
Commerce media aims to convert viewers of content, which includes everything from social media posts to television programming, into shoppers for products and services. In some ...
By: Robert Williams
Commerce media aims to convert viewers of content, which includes everything from social media posts to television programming, into shoppers for products and services. In some ways, commerce media collapses the traditional purchase funnel, bringing brand awareness closer to a final sale.
By: Robert Williams
Millions of households in the past 15 years have connected their televisions directly to the internet to expand the range of programming they can watch on demand. Advertisers have followed, seeking to combine the storytelling power of television with addressability to different audience segments.
By: Robert Williams
Retailers that sell digital advertising for the past decade have been grouped into a category generally known as retail media networks. But as these networks have proliferated a...
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