Robert Williams

ORLANDO – A variety of studies have shown that consumers tend to feel more favorable about brands whose advertising shows accurate depictions of people irrespective of identity group. New technology can help brands to determine whether their ads are aligned with their diversity and inclusion principles.

Consumers say they like seeing ads that are tailored to their needs, but they also don’t like the idea that they’re being spied upon as they spend time with media. Technology giants have worked to solve this issue, including Microsoft Advertising with its Ad Selection API that seeks to help advertising work better both for consumers and brands. API stands for application programming interface, an industry term to describe a set of rules and protocols for different software applications to work with each other.

a report by LG Ad Solutions. Unaided recall and brand recognition tend to rise when a linear campaign has native ads on the “home screen” of a smart …

Mainstream Britain might finally be waking up to the fact that it elected a totalitarian government that increasingly seems to behave like the Chinese Communist Party.

Mainstream Britain might finally be waking up to the fact that it elected a totalitarian government that increasingly seems to behave like the Chinese Communist Party. Since 2014, British police have reportedly recorded more than 250,000 non-crime hate incidents in England and Wales. The non-crime incidents, logged in a system, can even show up, when employers ask for a copy of a prospective employee's criminal record. Daily Telegraph journalist Allison Pearson... was visited by police earlier this November, informing her that she was accused of a "non-crime hate incident." A tweet she had posted more than a year ago, the police told her, was "stirring up racial hatred."

SANTA MONICA, Calif. – The digital advertising industry is poised for a strong 2025 as several economic indicators point toward growth, Terry Kawaja, founder and chief executive...

SANTA MONICA, Calif. – The digital advertising industry is poised for a strong 2025 as multiple economic indicators point toward growth, said

Advertising spend worldwide is on course to expand 10.7% this year to $1.08 trillion as online media drives growth, according to the latest forecast from WARC.

Pharmaceutical brands in the first half of the year dominated spending among advertisers that appeared on national television for the first time.

U.S. consumers this year spent about $3,275 on average on electronic media, including internet, TV, mobile streaming and mobile expenses, according to estimates by internet-review site Reviews.org.