By: Roberta Silverglate
Email marketing may not be the newest or flashiest digital marketing tool, but its ability to drive meaningful growth is unmatched. In a world saturated with social media posts, paid ads, and constant digital noise, email remains one of the most direct and personal ways to reach your audience. Whether you’re looking to increase customer retention, boost sales, or simply build brand awareness, email marketing can be a game-changer when done right. But how do you unlock its true growth potential? Let’s dive into some strategies that can help businesses tap into the power of email marketing.