Rod Lawton

Independent photography journalist and editor

Preston's Summary

Rod Lawton is a journalist, photographer, and the Head of Testing for Future Publishing's photography magazines. With a focus on digital photography, Rod writes for Digital Camera World and has also been featured in publications such as AMATEUR PHOTOGRAPHY and TechRadar Pro. His articles cover a range of topics including camera reviews, photography gear, and industry trends.

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Geo Focus

Coverage Attributes:

Beta
Review: 54 %
Promotional Deal: 12 %
Press Release: 9 %
How To Guide: 9 %
Industry Specific: 3 %

Themes Covered:

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Most Recent Topics:

  • Cameras & Photography Equipment
  • Digital Photography
  • Computer Software
  • Consumer Electronics
  • Mobile Apps
  • Software Development

Pitching Insights

Rod Lawton's focus on camera gear, photography, and software integration suggests he may be interested in receiving pitches related to new product launches or updates within the photography industry. Given his emphasis on reviews and promotions, offering access to exclusive previews of new camera gear or providing insights into emerging trends in camera technology could be particularly appealing.

Consider reaching out with expert commentary from professionals experienced in photography equipment development, as well as those knowledgeable about software integration for photographers. Providing unique perspectives on how certain technologies impact user experience can also capture Rod's interest.

Given Rod's national focus on the United Kingdom, it might be beneficial to offer localized angles such as UK-specific product releases or events within the photography industry that are relevant to his coverage area.

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