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Roderick Abad
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Roderick Abad

Reporter

AS SEEN ON
BusinessMirror

Preston's Summary

Roderick Abad is a Reporter at BusinessMirror. He covers a range of topics within the marketing and advertising sectors, with a particular focus on issues related to the Coronavirus, oil and gas, and major events such as the ASEAN Summit and developments in companies like Shell and Airbnb. Roderick's insights and analyses have been featured in various publications, highlighting his expertise in these critical areas.

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Geo Focus

Philippines (National)

Coverage Attributes:

Beta
Press Release: 33 %
Government Announcement: 28 %
Cites Data: 9 %
Private Sector Announcements: 9 %
Event Coverage: 8 %

Themes Covered:

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Most Recent Topics:

  • Real Estate Development
  • Residential Real Estate
  • Commercial Real Estate
  • Property Management

Pitching Insights

Roderick Abad's coverage mainly focuses on local business, real estate, and social impact initiatives in the Philippines, particularly Manila. His articles often feature press releases and government announcements while also citing data to support his reporting.

To effectively pitch to Roderick, consider providing newsworthy information related to local businesses or real estate developments within the Philippines. He places importance on credible data sources; therefore, offering access to reliable statistics or studies can increase the appeal of your pitch.

Given his focus on education and philanthropy topics, pitching stories about impactful educational initiatives or community-focused projects would likely resonate with him. Additionally, since he covers water access issues as well as technology-related developments in the area, relevant pitches should be centered around these themes for a higher chance of engagement.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

BusinessMirror

Skip to peanut butter world

Skip to peanut butter world

By: Roderick Abad

SKIPPY Peanut Butter recently opened a fun-filled indoor playground at the SM Mall of Asia Central Atrium in Pasay City. The activation, titled “SKIPPY Brand, Set Go!,” was designed to highlight the importance of bonding moments with family through snack time. The peanut butter brand aimed to show that even small, everyday moments can create lasting memories, spread happiness, and bring big smiles to families.

BusinessMirror

Hop Inn aims to have 14 hotels in PHL by 2029

Hop Inn aims to have 14 hotels in PHL by 2029

By: Roderick Abad

FOLLOWING its aggressive 2024 expansion with the opening of three new Hop Inn Hotels in the country, Erawan Philippines (Ermita) Inc. will slow down in branching out nationwide, as it only aims to have a total of 14 hotels in the next five years.

BusinessMirror

4 ways to keep running as a habit

4 ways to keep running as a habit

By: Roderick Abad

RUNNING is becoming more popular among health-conscious Filipinos, being one of the best cardio exercises with many health benefits. It strengthens bones and muscles, lessens the risk of chronic diseases, and improves mental well-being. What's more, it's completely free.

BusinessMirror

Tesda backs growth of IT sector in PHL

Tesda backs growth of IT sector in PHL

By: Roderick Abad

THE Technical Education and Skills Development Authority (Tesda) has renewed its commitment to strengthening the country’s information technology (IT) sector, specifically in the aspect of cybersecurity. Spokesperson and deputy director-general for TESD Operations Vidal D. Villanueva III said in a statement that the agency is ready to provide necessary training…

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