Ryan Barwick is a Reporter at Fortune. He covers a range of topics primarily focused on marketing and advertising, including the intersections of AI, data, and retail technology, as well as issues related to publishing and legal affairs. Ryan's work has been featured in Fortune and The Marketing Brew.
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Ryan's coverage revolves around advertising, technology, privacy, and cybersecurity. He frequently reports on industry partnerships, legal and policy regulations in the tech sector, and trends impacting sales and marketing.
To effectively engage Ryan with a pitch or commentary, consider offering insights into significant technological advancements in advertising or digital marketing. Additionally, providing expert analysis on emerging privacy concerns related to big tech companies like Google would likely capture his interest.
Given Ryan’s broad focus without geographic limitations, he may be receptive to international perspectives on topics such as advertising strategies or the impact of AI across different markets.
This information evolves through artificial intelligence and human feedback. Improve this profile .
“We stumbled due to a series of small execution missteps,” CEO Jeff Green said.
By: Ryan Barwick
Open Brewing, a Los Angeles-based brand with seven employees, got the beer in the hands of the running back.
Its US ads business grew 24% in the fourth quarter.
Meta, Alphabet, and Amazon are earmarking billions to pump into AI-related capital expenditures as they rake in ad revenue.
By: Ryan Barwick
Some brand marketers who tested the platform say it lacks some key functionalities.
The AI tech is designed to share product information, make recommendations, and offer promotional codes.
Rising costs could curb ad spending in retail, consumer electronics, and media, according to the Interactive Advertising Bureau.
Ad-tech vet Brian O’Kelley says AI can support a more nuanced approach to brand suitability.
The platform, which turned 21 this year, still brings in gobs of ad dollars, but it’s struggling to attract younger users as it forges ahead with AI. Will it ever become cool again?
By: Ryan Barwick
Years of megamergers across tech and media have made some media buying easier, but buyers and experts alike say a reckoning is on the horizon.
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