Ryan Barwick is a reporter for The Marketing Brew, covering a wide range of topics in the marketing and advertising industry. With a focus on providing insightful and informative articles, Ryan explores the latest trends, developments, and challenges faced by professionals in the field.
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International
Ryan's coverage revolves around advertising, technology, privacy, and cybersecurity. He frequently reports on industry partnerships, legal and policy regulations in the tech sector, and trends impacting sales and marketing.
To effectively engage Ryan with a pitch or commentary, consider offering insights into significant technological advancements in advertising or digital marketing. Additionally, providing expert analysis on emerging privacy concerns related to big tech companies like Google would likely capture his interest.
Given Ryan’s broad focus without geographic limitations, he may be receptive to international perspectives on topics such as advertising strategies or the impact of AI across different markets.
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The loss of the third-party cookie could cost the company as much as $40 million in the second half of the year.
10 advertisers represented more than a quarter of Reddit’s ad revenue last year.
That's despite bundled inventory and some higher-than-expected CPMs during its first year.
Data from Tracer provided a snapshot of the ad platform ecosystem.
Adelaide announced a partnership with the publisher.
Search and display ads continue to bring in the bulk of digital ad spend, according to new data from IAB.
By: Ryan Barwick
The tool, from consultancy DeepSee, is aiming to be like SimilarWeb for advertisers, DeepSee’s co-founder said.
Wong shared more on the platform's new shoppable ad inventory and why she isn't concerned about AI-generated content.
Buyers are negotiating over a glut of streaming impressions.
Its inaugural upfront presentation focused on the company’s retail footprint, along with a whole lotta Reese Witherspoon.
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