By: Cal Brunker, Sadhana Bharanidharan
Not long after it brought its mobile games unit in-house, the toyco’s new division brings together roughly 300 staffers to better expand its IPs into digital play.
Sadhana Bharanidharan is a journalist at KidScreen, Canada's production, broadcasting, and interactive media destination. She covers a diverse range of topics including arts and entertainment, film and cinema, and marketing, with a keen focus on the film industry and filmmaking. Sadhana's insights and expertise have been featured in prominent outlets, including KidScreen.
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Sadhana's coverage predominantly focuses on the entertainment industry, specifically animation, kids' content, television, and film. She heavily relies on private sector announcements and press releases for her articles.
Given Sadhana's focus on new appointments and deals in the entertainment industry, she would likely be interested in pitches related to new developments within animation studios or companies involved in producing kids' content. Pitches could include information about significant personnel changes, major business deals or partnerships within these sectors.
If you have news about upcoming animated series, films targeted at children or families that are gaining traction through production agreements or distribution deals, it may align well with Sadhana's coverage interests.
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