By: Alyssa Boyle
For years, media buyers have been demanding more transparency when they buy connected TV inventory. But some networks just don’t seem to be giving ground.
Alyssa Boyle is an Associate Editor at The Hoops News and AdExchanger. She specializes in the intersection of technology, software, and marketing, with a keen focus on advertising trends related to major players like Disney, Netflix, Roku, and YouTube. Alyssa's insights and analyses have been featured in prominent publications, including The Hoops News and AdExchanger.
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United States (National)
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Alyssa Boyle's coverage primarily revolves around content and publishing, with a specific focus on connected TV (CTV), programmatic advertising, TV measurement, and the streaming wars. She tends to heavily rely on press releases and data citations for her articles.
Given her reliance on press releases and data citations, she may be open to receiving pitches from companies or organizations that can provide proprietary data insights related to CTV, programmatic advertising, or TV measurement. Additionally, experts in these fields who can offer unique perspectives based on their experience might catch her attention.
As Alyssa does not have a specified geographic focus but covers industry-wide developments extensively; therefore international stories relevant to CTV initiatives or advancements in programmatic advertising could also be of interest to her.
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