Alyssa Boyle is an Associate Editor at The Hoops News and AdExchanger. She specializes in marketing and advertising, with a focus on earned and paid media, marketing technology (MarTech), and the intersection of retail and publishing. Alyssa's insights and expertise have been featured in prominent publications, including The Hoops News and AdExchanger.
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Not enough data
Alyssa Boyle's coverage primarily revolves around content and publishing, with a specific focus on connected TV (CTV), programmatic advertising, TV measurement, and the streaming wars. She tends to heavily rely on press releases and data citations for her articles.
Given her reliance on press releases and data citations, she may be open to receiving pitches from companies or organizations that can provide proprietary data insights related to CTV, programmatic advertising, or TV measurement. Additionally, experts in these fields who can offer unique perspectives based on their experience might catch her attention.
As Alyssa does not have a specified geographic focus but covers industry-wide developments extensively; therefore international stories relevant to CTV initiatives or advancements in programmatic advertising could also be of interest to her.
This information evolves through artificial intelligence and human feedback. Improve this profile .
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.
By: Alyssa Boyle, Victoria McNally
By Victoria McNally & Alyssa Boyle Another TV upfronts season is in the books.
Hi, readers! Today's dispatch comes to you after a long week of co-covering the TV upfronts with Associate Editor Victoria McNally.
By: Alyssa Boyle, Victoria McNally
Victoria McNally & Alyssa Boyle Upfront week is officially over.
Cruddy AI-generated content, or “AI slop,” is infiltrating the internet. Which is why, for better or worse, AI is changing the industry's understanding of premium.
TV home screens are the next battleground for consumer attention and, thus, ad performance.
The 2026 FIFA World Cup, which kicks off next week, is one of many tentpole sports events drawing attention – and ad spend – to live sports streaming.
Walled gardens. Fragmentation. Measurement. According to digital advertising experts, these three terms are the top pain points complicating the current marketing landscape.
The buzziest buzzwords in advertising are “performance” and “AI.” For CTV advertisers, proving performance is the priority.
AI isn't just burning through energy and compute; it's also dominating conversations across the entire ad industry.
