Alyssa Boyle

From canceled Pride parades and slashed LGBTQ+ program funding to bureaucratic bickering over LGBTQ+ content labels, the current political climate

With media megamergers acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

The AdExchanger office will be closed tomorrow for Independence Day, so we'll see you back here bright and early Monday morning.

Does discussion of programmatic pause ads still outweigh the actual advertiser adoption of the format?

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.

The ad industry's hyper-fixation on performance means CMOs have to think and act more like investors. Their No. 1 mission is to prove returns on their investments.

This year is full of sweeping changes for Comcast, which is bucking the media M&A trend.

From pause ads to home screen ads, new streaming ad formats represent ways for publishers to carve out ad supply from dead air.

What does Sweetgreen have in common with the 2026 FIFA World Cup? They both recently wrapped.

It's no secret that sports are steering streaming TV ad dollars, including in the upfront negotiations that just wrapped. But there's more untapped potential to be had in sports.