Alyssa Boyle is an Associate Editor for The Hoops News and AdExchanger. With a focus on advertising technology and the media industry, Alyssa writes articles covering topics such as connected TV, programmatic advertising, and the latest trends in streaming and television measurement.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
International
Alyssa Boyle's coverage primarily revolves around content and publishing, with a specific focus on connected TV (CTV), programmatic advertising, TV measurement, and the streaming wars. She tends to heavily rely on press releases and data citations for her articles.
Given her reliance on press releases and data citations, she may be open to receiving pitches from companies or organizations that can provide proprietary data insights related to CTV, programmatic advertising, or TV measurement. Additionally, experts in these fields who can offer unique perspectives based on their experience might catch her attention.
As Alyssa does not have a specified geographic focus but covers industry-wide developments extensively; therefore international stories relevant to CTV initiatives or advancements in programmatic advertising could also be of interest to her.
This information evolves through artificial intelligence and human feedback. Improve this profile .
PubMatic isn’t the only supply-side platform diving headfirst into the CTV gold rush.
By: Alyssa Boyle
WBD loses revenue while gaining subscribers, and expects bundling and global expansion to speed up traction for its streaming service, Max.
By: Alyssa Boyle
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches.
NBCUniversal rang in the TV upfronts on Monday with pageantry. Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers.
By: Alyssa Boyle
TelevisaUnivision used its upfront stage on Tuesday to remind agencies and advertisers that Hispanic audiences drive business results.
Unlike NBCUniversal, Amazon kicked off its first-ever upfront event with advertising right out of the gate. (OK, after an opening performance from Alicia Keys.)
TV upfront week is in full swing. And after Amazon’s first-ever upfront event, the competitive air is palpable.
Warner Bros. Discovery had the most to prove during this week’s upfronts.
Like WBD, Netflix used its upfront presentation to dispel any doubts about its viability as an ad channel.
Like YouTube – also an upfronts outsider – Netflix added a cocktail party and networking event to the typical agenda of parading content and talent in front of advertisers.
(833) 317-6278 
