Alyssa Boyle is an Associate Editor at The Hoops News and AdExchanger. She specializes in marketing and advertising, with a focus on advertising technology, programmatic advertising, and the intersection of media and journalism. Alyssa's insights and expertise have been featured in prominent publications such as The Hoops News and AdExchanger.
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United States (National)
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Alyssa Boyle's coverage primarily revolves around content and publishing, with a specific focus on connected TV (CTV), programmatic advertising, TV measurement, and the streaming wars. She tends to heavily rely on press releases and data citations for her articles.
Given her reliance on press releases and data citations, she may be open to receiving pitches from companies or organizations that can provide proprietary data insights related to CTV, programmatic advertising, or TV measurement. Additionally, experts in these fields who can offer unique perspectives based on their experience might catch her attention.
As Alyssa does not have a specified geographic focus but covers industry-wide developments extensively; therefore international stories relevant to CTV initiatives or advancements in programmatic advertising could also be of interest to her.
This information evolves through artificial intelligence and human feedback. Improve this profile .
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn't the product itself.
Smart TV home screens were the talk of the town in Denver during the StreamTV Show last week.
Plastering ads all over New York City subways is one effective way to get attention – including, apparently, from Walmart.
Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars.
As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads.
By: Alyssa Boyle
From canceled Pride parades and slashed LGBTQ+ program funding to bureaucratic bickering over LGBTQ+ content labels, the current political climate
With media megamergers acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.
The AdExchanger office will be closed tomorrow for Independence Day, so we'll see you back here bright and early Monday morning.
Does discussion of programmatic pause ads still outweigh the actual advertiser adoption of the format?
By: Alyssa Boyle
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.
