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Alyssa Boyle
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Alyssa Boyle

Associate Editor

AS SEEN ON
AdExchanger

Preston's Summary

Alyssa Boyle is an Associate Editor at The Hoops News and AdExchanger. She specializes in marketing and advertising, with a focus on earned and paid media, marketing technology (MarTech), and the intersection of retail and publishing. Alyssa's insights and expertise have been featured in prominent publications, including The Hoops News and AdExchanger.

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Geo Focus

Coverage Attributes:

Beta
Informative: 55 %
Data Driven: 15 %
Interviews Q&as: 10 %
Opinion: 10 %
Events: 5 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • Programmatic Advertising
  • Marketing Technology (MarTech)

Pitching Insights

Alyssa Boyle's coverage primarily revolves around content and publishing, with a specific focus on connected TV (CTV), programmatic advertising, TV measurement, and the streaming wars. She tends to heavily rely on press releases and data citations for her articles.

Given her reliance on press releases and data citations, she may be open to receiving pitches from companies or organizations that can provide proprietary data insights related to CTV, programmatic advertising, or TV measurement. Additionally, experts in these fields who can offer unique perspectives based on their experience might catch her attention.

As Alyssa does not have a specified geographic focus but covers industry-wide developments extensively; therefore international stories relevant to CTV initiatives or advancements in programmatic advertising could also be of interest to her.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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