How Spotify Differentiated Itself In Music Industry By First Riding The Wave & Then Creating Its Own
By: Sakshi Sharma
Spotify’s late entry into India’s music streaming market wasn’t a setback but an opportunity, highlighted Amarjit Singh Batra at IDS 2025. He shared how the platform leveraged global insights, built a regional-first approach, and focused on long-term industry growth over quick wins. From supporting artists to redefining marketing strategies, Spotify’s playbook offers key lessons in sustainable business expansion.