Sally Patten

Editor, AFR BOSS Magazine

Preston's Summary

Sally Patten is an Editor for AFR BOSS Magazine, a publication associated with The Australian Financial Review. With a focus on local Australian business and leadership, Sally covers a range of topics including workplace issues, executive profiles, and lifestyle features. Her articles provide insights into the world of business and offer readers a glimpse into the lives of top CEOs and executives.

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Geo Focus

Australia (National)

Coverage Attributes:

Beta
Cites Data: 30 %
Government Announcement: 18 %
Press Release: 13 %
Expert Commentary: 12 %
Legal Policy Regulation: 6 %

Themes Covered:

Most Recent Topics:

  • Business Leadership
  • Gender Pay Gap
  • CEO Insights
  • Work-Life Balance
  • Corporate Governance
  • Career Development

Pitching Insights

Sally Patten's coverage primarily focuses on local Australian business and human resources topics, often featuring CEO profiles. Her articles frequently cite data and government announcements, indicating a preference for well-researched, fact-based pitches related to changes in legislation or statistical trends within the Australian business landscape.

Pitches should center around insights from credible experts in fields such as HR, employment law, or leadership development who can provide valuable commentary on industry-wide issues affecting CEOs and workforce management. Additionally, if you have unique data analysis relevant to Australian businesses or noteworthy government announcements impacting the corporate sector, it may be of interest to her.

Given Sally's local focus on Australia, consider tailoring pitches with an emphasis on how the proposed content directly impacts the Australian market.

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