By: Iona Rennie, Sally Patten
Not even a shower could dampen spirits during Australian Fashion Week at Monday night's show. Getty Getty Getty Getty
Sally Patten is a Boss Editor at The Australian Financial Review. She specializes in workplace issues, entrepreneurship, and economic policy, drawing from her extensive experience as the financial services and personal finance editor for prominent publications like the AFR, The Age, and the Sydney Morning Herald. Sally's insights on labor markets, remote work, and urban development have also been featured in various esteemed outlets.
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Australia (National)


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Sally Patten's coverage primarily focuses on local Australian business and human resources topics, often featuring CEO profiles. Her articles frequently cite data and government announcements, indicating a preference for well-researched, fact-based pitches related to changes in legislation or statistical trends within the Australian business landscape.
Pitches should center around insights from credible experts in fields such as HR, employment law, or leadership development who can provide valuable commentary on industry-wide issues affecting CEOs and workforce management. Additionally, if you have unique data analysis relevant to Australian businesses or noteworthy government announcements impacting the corporate sector, it may be of interest to her.
Given Sally's local focus on Australia, consider tailoring pitches with an emphasis on how the proposed content directly impacts the Australian market.
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