Samantha McLean is the Managing Editor at Elite Agent. With a focus on construction and real estate, she is passionate about exploring the intersection of AI and PropTech within the industry. Samantha has been featured in BioRxiv, Elite Agent, and EIN Presswire.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Australia (National)
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Samantha McLean's articles primarily focus on the real estate industry, offering expert commentary and how-to guides. If you have expertise in areas such as real estate trends, leadership within the industry, property management strategies, or tips for real estate agents to succeed in the current market, she may be interested in your insights.
Given her emphasis on "how-to" content and expert commentary within the real estate sector, consider providing actionable advice or case studies that can offer practical value to professionals working in this field. Samantha does not specify a geographic focus but seems to cover topics with broader applicability across different regions.
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The six-time Grand Slam champion told AREC 2026 that mental strength, surrounding yourself with the right people, and the willingness to start over are what separate those who stay at the top from those who don't.
OC co-founders Nathan Casserly and Alex Ouwens shared six lessons from a decade of scaling their Adelaide agency at AREC 2026 – and a 2030 blueprint for what agencies and agents will need to become.
Tim Smith has sold $7 billion in real estate across 27 years with Coldwell Banker. His message to agents at AREC 2026 was blunt – the only thing holding you back is your refusal to pick up the phone.
Ben Crowe has worked with Ash Barty, Dylan Alcott, the Boston Celtics and Richmond Tigers. His message to agents at AREC 2026: if you're not in the play state, you're in the fear state.
Harvard professor Alison Wood Brooks told AREC 2026 that agents are in the human relationship business – and that unfolds one conversation at a time. Here's the framework she gave them.
Phill Nosworthy told AREC 2026 that the insights agents need most won't come from inside real estate – and shared three from Formula One, paediatric surgery and Microsoft to prove it.
In Week 4 of the AI Sprint, Samantha McLean breaks down AI-first circle sales: repurposing one sale everywhere, process over price, and staying out of the slop bucket.
AI in a listing isn't the problem. Where you put it is – and getting that wrong ends up in the headlines or in court.
By: Samantha McLean
The most important quality in your next hire isn't a skill. It's a disposition – and it turns out there's a framework for spotting it.
By: Samantha McLean
Anthropic's Fable 5 is the smartest model you can open in a browser, and from July 12 you'll pay for it by the token. After days of testing, Samantha McLean shares the briefing pattern – and the copy-paste prompts – that decide whether it feels like a jackpot or a slow leak in your marketing budget.
