Samantha Schoech

Staff Gifts Writer at NYT Wirecutter

Preston's Summary

Samantha Schoech is a journalist who focuses on lifestyle and gift-related content. She writes for The New York Times and her work has also appeared in the San Francisco Chronicle. Samantha's articles cover a wide range of topics, including holiday gift guides, tech gadgets, and host/hostess gifts.

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Coverage Attributes:

Beta
Gift Guides: 41 %
Promotional Deal: 37 %
Seasonal: 13 %
Review: 5 %
How To Guide: 1 %

Themes Covered:

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Most Recent Topics:

  • Beverage Production
  • Drinks & Spirits

Pitching Insights

Samantha's focus is primarily on gift guides, seasonal promotions, house & home themes, and pet-related topics such as cat care and products for cat lovers. To effectively reach out to Samantha, consider offering insights or products related to these areas. For example, you could provide information about unique or trending gifts for specific occasions like Mother's Day or Christmas that align with her coverage areas.

Since Samantha has a national focus within the United States, it would be beneficial to tailor pitches to reflect trends and preferences relevant to this geographic location when suggesting gift ideas or promotional deals.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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