By: Samantha Wieder
If you're regretting not becoming a TikTok-famous dancer in 2020 when you had the chance, here's your redemption arc in the form of product influencing.
Samantha Wieder is an editor for BuzzFeed, specializing in lifestyle and product-related content. With a focus on consumer goods and organization, Samantha provides readers with recommendations and inspiration for improving their daily lives through affordable and practical products.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Samantha’s coverage predominantly focuses on reviews and promotional deals, with an emphasis on house & home products. If you have innovative or unique household products that align with her themes and topics covered, she may be interested in featuring them.
Given the high percentage of review content, pitching specific items for review consideration could be a successful approach. Providing clear details about the product's benefits and how it stands out from others in its category would likely increase your chances of being featured.
As Samantha doesn't specify a geographic focus, pitches should highlight universal appeal or availability of the products to ensure they align with her broad audience reach.
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