By: Samantha Wieder
A monthly book subscription, a soft serve maker, an adorable sheep plushie, and more great things you'll want to add to your own holiday wish list this season.
Samantha Wieder is an Editor at BuzzFeed. She specializes in covering consumer interest topics, with a focus on beauty, fashion, and lifestyle, while also exploring the realms of travel, food, and shopping trends. Samantha's work has been featured in BuzzFeed, where she engages readers with insights on popular platforms like TikTok and Amazon.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Samantha’s coverage predominantly focuses on reviews and promotional deals, with an emphasis on house & home products. If you have innovative or unique household products that align with her themes and topics covered, she may be interested in featuring them.
Given the high percentage of review content, pitching specific items for review consideration could be a successful approach. Providing clear details about the product's benefits and how it stands out from others in its category would likely increase your chances of being featured.
As Samantha doesn't specify a geographic focus, pitches should highlight universal appeal or availability of the products to ensure they align with her broad audience reach.
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