Sara Fischer is a Media Correspondent at Axios. She focuses on publishing and media, covering topics such as journalism, press dynamics, and the broadcasting industry, with insights into public relations and technology. Sara's work has been featured in Yahoo News, Editor & Publisher Magazine, and various other reputable platforms.
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Sara Fischer's coverage suggests a strong interest in the media industry, advertising, journalism, publishing, and business deals. She often covers exclusive stories related to content and publishing with a significant focus on private sector announcements.
Given her emphasis on exclusive stories and private sector announcements in the media industry, Sara would be most interested in receiving pitches that offer unique insights into new developments within media companies or details about strategic partnerships and investments within the industry.
Sara also covers government and politics but at a slightly lower frequency compared to content & publishing. If reaching out regarding this area make sure your pitch provides valuable insights into how government decisions impact media organizations or influence advertising strategies.
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The early days of streaming offered relief from expensive cable packages. Now, many consumers are paying more to cut the cord.
These types of services are episodic, event-driven complements to bigger streamers. While their subscribers are the most likely to churn, they are also most likely to resubscribe.
Even Netflix recognizes that appointment viewing drives fandom and reduces churn.
The FCC's efforts to target broadcasters speak to a broader trend of regulatory agencies conceding power to the executive branch.
Fox Corporation said Monday it has reached a definitive agreement to acquire Roku in a cash-and-stock deal valued at roughly $22 billion, or $160 per share.
Fox's $22 billion deal to buy Roku marks a turning point in the streaming wars and a new era for the Murdoch media empire.
By: Sara Fischer
USA Today is adding 1,000 Marvel digital comics and an exclusive new, vertically formatted Marvel Infinity series, "Spider-Man TODAY," to its consumer gaming platform USA Today Play, executives told Axios.
Photo: Courtesy of People Inc. People Inc. , one of America's largest publishers, has acquired Hot Luck, an Austin-based food and music
A fast-growing ad tech startup is trying to convince Publicis to sell off a significant part of LiveRamp before the ink is dry on its acquisition.
Snap is betting its future on Specs, but the consumer smart glasses race is getting more competitive and investors want the company to focus more on growing its core ads business.
