Joe Mandese is the Editor in Chief at MediaPost. He focuses on marketing and advertising, including themes such as advertising technology, programmatic advertising, and the intersection of media and business. Joe's insights and expertise are featured in MediaPost, Editor & Publisher (E&P) Magazine, NewsBreak, and SPIN.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Joe Mandese's coverage predominantly focuses on content & publishing and sales & marketing, with a strong emphasis on press releases and data citations. He would likely be responsive to pitches that provide unique insights or analysis related to advertising, media, marketing, business, or the global economy.
Given his reliance on data-driven content and frequent citation of private sector announcements in his articles, Joe may be particularly interested in receiving pitches that incorporate relevant industry-specific data or exclusive access to newsworthy updates from key players within the sectors he covers.
While no specific geographic focus is indicated for Joe's coverage attributes suggest an international perspective. Pitches should reflect this broader scope rather than focusing solely on local developments.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Sports remains one of the last places where millions of people voluntarily show up at the same time and, almost unbelievably, don't spend the entire broadcast looking at TikTok.
A little more than two decades ago, then NBCUniversal chief Jeff Zucker famously quipped how search engines were replacing news publishers' "analog dollars" with "digital pennies."
That's right, roughly half of consumers would pay brands more - an average of 7% more - for AI transparency, according to the 2026 edition of an annual digital trust study.
By: Joe Mandese, Sarah Mahoney
While other MediaPost newsletters and articles remain free to all... our new Research Intelligencer service is reserved for paid subscribers...
In a new spot, Meta says it's "betting" on us. Based on its social media winnings to date, it's the last company I want gambling on my AI future. No matter what the odds are.
Tiffany blue, UPS brown, T-Mobile magenta. Now in an ad tech industry first, ROCKT has joined the list of branded colors with Beetroot by ROKT.
Dubbed SourTrade, the ingenious malvertising exploit uses your browser to passively assemble malware locally over time.
The World Federation of Advertisers (WFA) and Elon Musk's X Corp. have settled a nearly two-year-old antitrust suit over the WFA's Global Alliance for Responsible Media (GARM) initiative.
What a difference a World Cup makes. For the monthof June, it meant a 19.3% surge in U.S. ad spending vs. the same month a year ago, according to just-refreshed data from Guideline's U.S. Ad Market Tracker.
When the largest players in the ecosystem start certifying supply -- sharing demand signals upstream, and pre-qualifying paths before the bid -- they are highlighting something important: the open auction, on its own, has limitations.
