Joe Mandese is the Editor in Chief at MediaPost. He focuses on marketing and advertising, including themes such as advertising technology, programmatic advertising, and the intersection of media and business. Joe's insights and expertise are featured in MediaPost, Editor & Publisher (E&P) Magazine, NewsBreak, and SPIN.
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Joe Mandese's coverage predominantly focuses on content & publishing and sales & marketing, with a strong emphasis on press releases and data citations. He would likely be responsive to pitches that provide unique insights or analysis related to advertising, media, marketing, business, or the global economy.
Given his reliance on data-driven content and frequent citation of private sector announcements in his articles, Joe may be particularly interested in receiving pitches that incorporate relevant industry-specific data or exclusive access to newsworthy updates from key players within the sectors he covers.
While no specific geographic focus is indicated for Joe's coverage attributes suggest an international perspective. Pitches should reflect this broader scope rather than focusing solely on local developments.
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Former Initiative exec Stacy DeRiso becomes general manager-U.S. of Omnicom Media. Omnicom's Suzanne Grundman becomes global brand president of Intiative.
The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning their transparency and agendas.
By: Joe Mandese, James McDonald
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Based on updated estimates released by WPP Media, Madison and Wall, as well as the inclusion of data from Informa's WARC unit, MediaPost's composite
WPP Media's just-released mid-year forecast update likens the hyper-acceleration of AI as a "gold rush" financed by the ad industry -- principally
Yahoo Finance, which has been rolling out vertical news and content hubs featuring leading trade publications in fast-moving industries, today announced one focused on media andadvertising.
An agentic bragging rights war appears to be heating up heading into the ad industry’s annual gathering in Cannes next week, with today’s news that
The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount.
But the Lion's Entertainment Person of the Year, showed how technology can amplify a story like "F1," literally.
While a number of Cannes Lions presentations today addressed the unsavory topic of media addiction -- particularly among young, impressionable minds -- Dentsu demonstrated how it can be used in a good way.
