Joe Mandese is a journalist and writer for MediaPost, with his work also appearing in Editor & Publisher (E&P) Magazine. He covers a wide range of topics in the media industry, including advertising, marketing, media buying, and trends in multicultural advertising.
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Joe Mandese's coverage predominantly focuses on content & publishing and sales & marketing, with a strong emphasis on press releases and data citations. He would likely be responsive to pitches that provide unique insights or analysis related to advertising, media, marketing, business, or the global economy.
Given his reliance on data-driven content and frequent citation of private sector announcements in his articles, Joe may be particularly interested in receiving pitches that incorporate relevant industry-specific data or exclusive access to newsworthy updates from key players within the sectors he covers.
While no specific geographic focus is indicated for Joe's coverage attributes suggest an international perspective. Pitches should reflect this broader scope rather than focusing solely on local developments.
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Disney is the aggregate champ with an 11.5% share, followed by YouTube's 9.7% share.
Nearly a decade after the Association of National Advertisers began focusing on fixing transparency issues associated with agency media-buying, there
The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in a statement.
The kit, part of the Institute for Advertising Ethics expansion into combating greenwashing, includes a template for strategy planning.
By: Joe Mandese
As part of GroupM's "ongoing business transformation," the WPP media services division has created the new role of global president of GroupM clients and tapped Toby Jenner, Global CEO of GroupM's Wavemaker unit, to take it on.
Dentsu this morning unveiled a reboot of its global brand drawing on its 120-year heritage, but leveraging its modern day creative, media, data and technology strength.
It was intended to just be a teaser for another phase focusing on the validation of using attention measurement to benchmark the impact by medium, but
Omnicom Wednesday announced it was named a "leader" in a recently released Forrester Research analysis of "commerce services," scoring high on a wide
To date, Biden Harris has a more than $100 million advantage in terms of media dollars. The Trump (TBD) campaign, meanwhile, has a more than $100 million advantage in legal spending.
In a surprise move, TrustX is being spun off from premium publisher trade group Digital Content Next (DCN), and will be bundled as part of a new
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