Joe Mandese

Sports remains one of the last places where millions of people voluntarily show up at the same time and, almost unbelievably, don't spend the entire broadcast looking at TikTok.

A little more than two decades ago, then NBCUniversal chief Jeff Zucker famously quipped how search engines were replacing news publishers' "analog dollars" with "digital pennies."

That's right, roughly half of consumers would pay brands more - an average of 7% more - for AI transparency, according to the 2026 edition of an annual digital trust study.

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In a new spot, Meta says it's "betting" on us. Based on its social media winnings to date, it's the last company I want gambling on my AI future. No matter what the odds are.

Tiffany blue, UPS brown, T-Mobile magenta. Now in an ad tech industry first, ROCKT has joined the list of branded colors with Beetroot by ROKT.

Dubbed SourTrade, the ingenious malvertising exploit uses your browser to passively assemble malware locally over time.

The World Federation of Advertisers (WFA) and Elon Musk's X Corp. have settled a nearly two-year-old antitrust suit over the WFA's Global Alliance for Responsible Media (GARM) initiative.

What a difference a World Cup makes. For the monthof June, it meant a 19.3% surge in U.S. ad spending vs. the same month a year ago, according to just-refreshed data from Guideline's U.S. Ad Market Tracker.

When the largest players in the ecosystem start certifying supply -- sharing demand signals upstream, and pre-qualifying paths before the bid -- they are highlighting something important: the open auction, on its own, has limitations.