Two-thirds of UK marketers are acutely aware of the risks of greenwashing, and 87% say they would like to see new international guidance on how to accurately communicate the environmental progress and impact of their clients.
Sarah George is a Content Editor for edie, a UK-based media platform focused on sustainable business and the low-carbon economy. Her work covers a range of environmental, social, and governance (ESG) topics, with a particular emphasis on green policy, renewable energy, sustainable supply chains, and corporate climate action.