Sarah Han

Commerce Editor

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Preston's Summary

Sarah Han is the commerce editor at Allure. With expertise in beauty, fashion, and health, she previously led coverage of K-pop and beauty trends at BuzzFeed, showcasing her passion for shopping and consumer culture. Sarah's work has been featured in prominent outlets such as Yahoo News, Vogue India, Berkeleyside, Glamour Us, and Allure Magazine.

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Geo Focus

United States (National)

Coverage Attributes:

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Promotional Deal: 40 %
Gift Guides: 18 %
Seasonal: 15 %
Review: 10 %
How To Guide: 3 %

Themes Covered:

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Pitching Insights

Sarah Han’s coverage primarily focuses on beauty and fashion, with an emphasis on promotional deals, gift guides, and seasonal content. To effectively engage her, consider offering exclusive promotions or discounts for popular beauty products. Additionally, providing unique insights into emerging beauty trends or innovative product features could capture her attention.

Given the nature of Sarah's articles that include gift guides and seasonal content, pitching holiday-themed promotions or new product launches aligned with upcoming seasons may increase the likelihood of engagement.

As Sarah does not have a specific geographic focus but covers international beauty trends and products without limitations to any region, pitches should center around globally accessible brands or products to align with her broad audience reach.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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