By: Sarah Lewis
The holiday season is upon us, and small business owners have a unique opportunity to harness goodwill and enhance customer engagement through an innovative new platform from the U.S. Postal Service. The USPS recently launched Santa’s Gift Shoppe, an online catalog allowing individuals to easily shop for gifts and fulfill the wishes of children and families involved in USPS Operation Santa. This initiative can not only benefit the community but also offers tangible advantages for small businesses looking to generate holiday sales.