Scarlett Baker

For the past 20 years, the Swiss-based FHH has been on a mission to make the watch world more accessible and less stuck up – and it's working

Grab your baguette bags and the velour tracksuit: it's time for a cultural reset. That's right, Y2K is (still) back – and Cartier concurs.

If there's one name that keeps watch nerds in suspense for the other 364 days of the year, it's Rolex.

Gold, diamonds, handpainted straps — goodbye, minimalism, hello, maximalism

The rumors are true. A ‘90s icon is back – and we're not talking about Meg Ryan. The Reebok Pump is returning for 2026, and to really ring in its revival, Swiss watchmaker H.

Year after year, April finds the zeitgeist firmly in a Coachella chokehold. But beyond the deserts of Palm Springs, another pilgrimage runs just as hot: Watches and Wonders.

Last week, Watches and Wonders wasn't the only watch fair cutting some shapes in the Swiss capital of horology. Here's the scoop on what went down at Chronopolis from some of the exhibiting brands

The recent news of Audemars Piguet teaming up with Swatch caught the digital world entirely off guard, with every man and his dog popping off.

From subtle nods to the game's heritage to patriotic designs, these are the models to buy right now Published: 17 June 2026

You never expect to hear a watch company talk about "vibes." The watch industry is typically anchored in tradition rather than cultural shorthand.