By: Niral Sharma, Sesa Sen
India's peak power demand has eased from record levels in May as seasonal rains brought relief from intense summer across parts of the country, curbing usage of air-conditioners and other cooling appliances.


Sesa Sen is a Principal Correspondent at BQ Prime. She tracks India's consumption story, focusing on the significant changes in the FMCG and Retail sectors. Sesa's insights and analyses have also been featured in NDTV Profit and MSN.
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India (National)


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Sesa Sen's coverage focuses heavily on sales & marketing, particularly within the consumer goods, retail, and manufacturing sectors in India. She frequently cites data and relies on press releases for her articles.
To effectively reach out to Sesa Sen, consider providing well-supported pitches with relevant industry-specific data or insights that can contribute to discussions around sales trends, marketing strategies, or business expansion within the Indian consumer goods and retail markets. Demonstrating a clear understanding of these industries is likely to be key when reaching out to her.
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