Shannon Thaler

Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.

BizBash sat down with TENFOLD founder and CEO Rachel Friedman to talk about how financial firms are seeing the ROI in experiential design.

The Specialty Food Association’s 68th annual Fancy Food Show boasted thousands of exhibitors from F&B brands big and small, near and far, plus a buzzed-about keynote from Whole Foods CEO Jason Buechel.

The beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.

Event professionals reveal their preferred vendors across AV, catering, florals, photo booths, and more.

The media brand hosted Club SI during the day and Circuit Series come nightfall at the latest Formula 1 race in Austin, Texas.

Scout Motors celebrated its return to the U.S. market with an experiential-packed day in the hills of suburban Tennessee.

The Event Leaders Exchange is an invitation-only community for global heads of events at the likes of Google and S&P Global. After two years of gathering in the U.S., the exclusive group spread its wings to Berlin.

The Detroit Pistons recently launched a replica of their home court, complete with locker rooms and a team store designed to open new opportunities for brand activations and fan loyalty.

The pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.