Shannon Thaler

Neuralink, the brain-chip company co-founded by Elon Musk, uses implants that enable paralyzed people to remotely control devices with their mind — and hopes the device will one day help restore their motor functions.

The CEO of WPP fell victim to an elaborate deepfake scam that involved voice cloning the boss to solicit money and personal details from the company's workforce.

Expedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.

McDonald's is reportedly preparing to launch a $5 meal deal in a bid to lure back lower-income customers who were priced out of the Golden Arches as its menu prices soared.

BizBash sat down with TENFOLD founder and CEO Rachel Friedman to talk about how financial firms are seeing the ROI in experiential design.

The Specialty Food Association’s 68th annual Fancy Food Show boasted thousands of exhibitors from F&B brands big and small, near and far, plus a buzzed-about keynote from Whole Foods CEO Jason Buechel.

The beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.

Event professionals reveal their preferred vendors across AV, catering, florals, photo booths, and more.

The media brand hosted Club SI during the day and Circuit Series come nightfall at the latest Formula 1 race in Austin, Texas.

Scout Motors celebrated its return to the U.S. market with an experiential-packed day in the hills of suburban Tennessee.