Shaoni Sarkar is a sub-editor at CNN-News18. She specializes in topics related to social media platforms such as Twitter, Instagram, and YouTube, with a keen focus on the influence of Bollywood in the digital landscape. Shaoni's work has also been featured in the People's Archive of Rural India and Kasturi & Sons, Ltd.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Shaoni Sarkar's coverage predominantly focuses on entertainment news and culture & society, with a slight emphasis on opinion editorials. Given this focus, it appears that she may be open to pitches related to unique cultural events or societal trends in India.
To effectively pitch to Shaoni, consider offering story ideas related to trending social media content, viral videos, or cultural phenomena within India. Additionally, providing thought-provoking op-eds or expert commentary on prevalent societal issues could align well with her coverage attributes.
As Shaoni has a national (India) geographic focus and covers topics such as Desi food and societal issues specific to the region, tailoring pitches around Indian culture and local stories would likely resonate best with her audience.
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By: Shaoni Sarkar
King Charles III coronation: From William, Kate to Katy Perry, everyone and everything at the royal ceremony delivered memes for Twitter.
By: Shaoni Sarkar
YouTuber MrBeast helped fund prosthetic limbs for 2,000 amputees in Cambodia. The country has countless amputees who are victims of a landmine crisis.
By: Shaoni Sarkar
Air India's job ad reading 'November, Oscar, Whiskey, Hotel, India, Romeo, India, November, Golf' has gone viral. Can you guess what it means?
Tourism is booming in this small hill town in Kangra district, and garbage disposal is not keeping pace. Local citizens are protesting about the impact of this mountain of putrefying waste on their daily lives
By: Shaoni Sarkar, Nitya Rao, Palani Kumar
A fish trader in Tamil Nadu, trans woman Maneesha auctions, loads, salts, dries and sells fish. Covid, followed by the initial ban on purse-seine nets almost sunk her business, but expensive private loans are keeping this entrepreneur afloat
By: Shaoni Sarkar, Arshdeep Arshi
Working with hand tools, craftsmen of the thathera community repair and salvage almost any metal utensil made with non-ferrous materials. The growing popularity of steel kitchenware, however, has led to a fall in demand for their skills
By: Shaoni Sarkar, Mahibul Hoque
The traditional basket weavers of Na-mati village in Darrang district, are facing fierce competition from plastic sacks. The loss of livelihood is forcing many to migrate to other states in search of work
By: Shaoni Sarkar
This collection, best described as surrealist political horror, sees human motivations being neither applauded nor rebuked.
Sanjay Kamble, a farmer and craftsman from Kerle village in western Maharashtra, makes intricate irlas (bamboo raincoats) by hand. Decreasing rainfall over the last decade and the availability of plastic raincoats have made it difficult for him to pursue his craft
Ismail Darbesh’s Talashnama offers a rare and enriching view of the life of the rural Muslim, thus reclaiming for the community its right to nuance.
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