By: Ngai Yeung, Shelby Livingston
When Eva Weinlander treats patients, there's often a person in the room working as a scribe, typing away at the patient's medical note while she focuses on providing care.
Shelby Livingston is a Senior Health Tech Reporter at Endpoints News. She focuses on the evolving landscape of healthcare delivery and payment systems, with extensive coverage of health and wellness, medical specialties, and healthcare systems. Shelby's work has been featured in Business Insider, Yahoo News, and NewsBreak, among others.
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United States (National)
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Shelby's focus on healthcare and pharmaceutical industries, with an emphasis on startups, weight loss, insurance, and medical treatments indicates that she is likely to be interested in pitches related to innovative products or services within these sectors. She often features exclusive stories and data citations.
For effective outreach:
1. Offer access to exclusive information or insights into emerging healthcare startups or new medical treatments.
2. Provide data-driven analysis or expert commentary regarding trends impacting the healthcare industry.
3. Present newsworthy developments in the fields of weight loss, insurance innovations, and startup ventures within the healthcare sector.
Given Shelby’s broad coverage area without a specific geographic focus given, international perspectives on relevant topics may also be well received by her audience.
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