By: Sujit John, Shilpa Phadnis
But more than that, he's now excited about what GenAI can do both to the adtech and Glance businesses. Till now, the way the adtech business has worked is for the advertiser to submit a creative or brand message to InMobi's ad platform, and for the platform to then place the ad inside a publisher or developer's content based on some basic intelligence about the content user. Often, it's a banner ad that the user hates. But with GenAI, Naveen says, the platform will move from serving ads to generating ads.