From Tetley Tea to Jaguar Land Rover and Air India, Ratan Tata has ticked off almost every item on his bucket list. However, one that remains unfinished is the electric version of his small car, the Tata Nano. A concept entrusted to Coimbatore-based Jayem Automotives (Jayem Auto) is still on the shelves, despite nearly 400 cars being launched, primarily due to Covid-19 and new crash norms.
Shine Jacob is an Associate Editor at Rediff.com India Ltd. He specializes in a range of topics including business and economics, manufacturing policy, automotive, health and wellness, and aerospace, with a particular focus on the Indian market and business leaders. Shine's work has been featured in prominent publications such as Rediff.com India Ltd. and Business Standard.