Simi Iluyomade is a journalist for VERSUS, specializing in sports and fashion. With a keen eye for the intersection of sports and culture, Simi covers collaborations between athletes and brands, as well as the latest trends and releases in the world of sports fashion.
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Simi Iluyomade predominantly covers the intersection of sports and fashion, particularly in the realm of football. Given her extensive coverage on promotional deals, private sector announcements, and press releases related to athletes and sportswear brands, she is likely to be interested in pitches that offer exclusive insights into collaborations between athletes and fashion brands or upcoming launches within the sports fashion industry.
Her focus on specific players' partnerships with well-known brands suggests a receptiveness to stories about unique brand tie-ins for individual athletes. If you have insider access or expert knowledge related to these areas, such as details about upcoming athlete-brand collaborations or trends in sports fashion, it may pique Simi's interest.
While Simi does not specify a geographic focus, her coverage heavily features European footballers and their ties with renowned global sportswear brands like adidas and Nike.
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Nike is set to drop a remake of Portugal's iconic home kit from Euro 2004, following successful reissues of Brazil and USWNT retro jerseys.
FIFA has announced teams must arrive at the 2025 Club World Cup at least three days before their first match, giving most players no rest before the tournament kicks off in June.
Stone Island has launched ‘Storia: Updated' – a re-edition of the brand's acclaimed book, telling the story of Stone Island from beginning to present.
London-based grassroots football club and community Rise United has launched a collection of bespoke kits for their second-annual Nations Cup tournament.
adidas SPZL and C.P. Company have unveiled a new collaborative collection, merging German and Italian design with British culture to produce a capsule for the terraces like no other.
adidas and Arsenal have released a new Adicolor collection, bringing retro North London symbolism into the 21st century.
Central Cee has linked up with Cole Palmer and Chelsea to launch the club's new Christmas campaign tackling homelessness in London.
By: Simi Iluyomade
The WSL and Women's Championship will make history on the weekend of November 16, with all matches hosted at each club's main stadium.
Beam me up.
By: Simi Iluyomade
KidSuper's Ronaldinho collection just dropped with a jumper that brings back all the Three Lions heartbreak from 2002.
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