Simi Iluyomade is a journalist for VERSUS, specializing in sports and fashion. With a keen eye for the intersection of sports and culture, Simi covers collaborations between athletes and brands, as well as the latest trends and releases in the world of sports fashion.
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Simi Iluyomade predominantly covers the intersection of sports and fashion, particularly in the realm of football. Given her extensive coverage on promotional deals, private sector announcements, and press releases related to athletes and sportswear brands, she is likely to be interested in pitches that offer exclusive insights into collaborations between athletes and fashion brands or upcoming launches within the sports fashion industry.
Her focus on specific players' partnerships with well-known brands suggests a receptiveness to stories about unique brand tie-ins for individual athletes. If you have insider access or expert knowledge related to these areas, such as details about upcoming athlete-brand collaborations or trends in sports fashion, it may pique Simi's interest.
While Simi does not specify a geographic focus, her coverage heavily features European footballers and their ties with renowned global sportswear brands like adidas and Nike.
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hummel released a new official kit for the Greenland national team, celebrating the country's unique football culture through kit design.
Cole Palmer has reportedly applied to trademark his signature ‘shivering' goal celebration and ‘Cold Palmer' nickname, with plans to sell merch in the works.
adidas has unveiled the Official Match Ball for the upcoming 2025 UEFA Women's Euros, drawing upon the Swiss landscape for a bold, new design.
UEFA has announced that a new women's club competition, the Women's Europa Cup, will kick off in the 2025/26 season.
adidas just unveiled Lamine Yamal's first signature boots, with the baby pink F50s co-designed by the Barça star himself.
Major League Styling.
Emmy nominations incoming.
Sustainable kit manufacturer PlayerLayer has unveiled a special kit design for the Marshall Islands – the last country without a national team.
UEFA has announced a €41m prize pot for the 2025 Women's Euros, marking a record 156% increase from 2022.
Jamie Vardy has just signed a deal with Netflix that will see a docuseries on the Leicester City star's journey hit the streaming platform in 2025.
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