By: Simon Smythe
The Swoosh returns as the Visma-Lease a Bike team prepare to roll out with some special kicks – is Nike back for good or is this just a one-off collab?


Simon Smythe is a cycling tech writer at Cycling Weekly. With extensive experience in the cycling industry, he focuses on topics such as Shimano, MAAP, Colnago, and Rapha, blending his passion for cycling with his expertise in tech writing. Simon has been featured in Cycling Weekly, where his insights and knowledge continue to resonate with cycling enthusiasts.
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Simon Smythe's articles mainly focus on reviewing and reporting new releases in the cycling, tech, and lifestyle domains. He might be interested in pitches that provide unique insights into the latest products or technological advancements related to cycling gear, as well as those covering lifestyle trends within the cycling community.
Given his high percentage of press release coverage, consider providing him with exclusive news about product launches or updates from companies like Shimano, MAAP, Colnago, Rapha or any other major players in the industry for potential coverage.
For review-focused topics covered by Simon Smythe such as Colnago bikes and Garmin computers - suggesting similar products for consideration could be a strategic approach when reaching out to him.
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