Smita Tripathi

Senior Editor

Preston's Summary

Smita Tripathi is a Senior Editor for Business Today, focusing on multinational topics with a specific emphasis on India, particularly Mumbai. With a passion for fashion, luxury, and lifestyle, Smita covers a wide range of subjects including Bollywood, travel, collectibles, and the latest trends in fashion and design.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus


Coverage Attributes:

Press Release: 21 %
Cites Data: 18 %
Promotional Deal: 12 %
Event Coverage: 10 %
Profile Feature: 6 %

Themes Covered:

Most Recent Topics:

  • Luxury
  • Fashion
  • Collectibles
  • Travel
  • Fine Dining

Pitching Insights

Smita Tripathi's articles are heavily focused on luxury, fashion, fine dining, and travel. Her coverage includes press releases, data citations, promotional deals, and event coverage. She would likely be interested in pitches that offer exclusive access to new luxury products or experiences.

Given the prevalence of press releases in her work, she may be open to receiving information directly from brands about their latest launches and events. Additionally, Smita's focus on citing data suggests that she values well-researched and fact-based content.

Her areas of interest include beauty & fashion as well as food & beverage with a strong emphasis on luxury topics within these themes. Therefore, relevant pitches should emphasize exclusivity and high-end appeal while aligning with current trends in luxury lifestyle products and experiences.

This information evolves through machine learning and human feedback. Improve this profile .

Journalists With Similar Coverage:

Most recent topics
Culture & Society, Entertainment News, House & Home, Food & Beverage, Design
Most recent topics
Lifestyle, Culture & Society, Sports, Travel & Tourism, Gaming
Most recent topics
Lifestyle, Entertainment, Beauty & Fashion, House & Home, World Affairs
Most recent topics
House & Home, Beauty & Fashion, Entertainment, Sports, Travel & Tourism
Most recent topics
Beauty & Fashion, House & Home, Culture & Society, Family & Relationships, Design
Most recent topics
House & Home, Food & Beverage, Travel & Tourism, Entertainment News, Beauty & Fashion