By: Sohini Das
Maruti Suzuki India (MSIL) is planning a new channel called Arena Satellites, targeting smaller towns and newer markets, a senior company official said.
Sohini Das is an Associate Editor for Rediff.com India Ltd. and Business Standard, with a focus on national news in India. She specializes in covering the business and economic sectors, with a particular emphasis on the automobile industry, pharmaceuticals, and healthcare. Sohini provides in-depth analysis and reporting on market trends, company performances, and industry developments.
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India (National)
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Sohini Das' coverage focuses on the national (India) business and health sectors, with a significant emphasis on citing data and press releases. She covers topics such as the automobile industry, pharmaceutical industry, financial results, EVs, and drug shortage. Given this focus:
1. Press Release: Sohini seems to heavily rely on official statements from companies or organizations for her articles. Providing access to exclusive company announcements or organized events might be an effective way to engage her.
2. Cites Data: As she frequently cites data in her coverage, offering unique statistics or research findings related to the Indian business or health sectors could capture her attention.
3. Government Announcement: Since government announcements are also important in her reporting, experts who can analyze policies and regulations affecting India's business and health industries may find success reaching out to Sohini Das.
Considering that she has a national focus on India while reporting about these topics is crucial when tailoring pitches for Sohini Das.
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