Sohini Mitter is a Senior Editor at YourStory Media. She specializes in finance, commodities, and futures, with a keen focus on emerging markets, global markets, and financial platforms. Sohini's insights into trading platforms, alternative investments, and wealth management have been featured in prominent publications including Business Today and The CapTable.
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India (National)
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Sohini Mitter's coverage indicates a focus on business, finance, and technology in India. She often cites data and press releases in her articles. To effectively reach out to Sohini, consider providing access to relevant and credible data that supports your pitch or story idea. Additionally, if you have insights into the Indian business landscape or can provide expert commentary on financial trends specific to India, it may capture her interest.
Given the geographical focus on India, pitches related to funding trends within the country’s startup ecosystem or developments in Indian businesses are likely to resonate with Sohini. Offering unique perspectives on emerging technologies impacting Indian markets could also be of interest based on her coverage themes.
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By: Sohini Mitter
A government ban on risqué OTT apps has Ekta Kapoor’s Balaji Telefilms swiftly distancing itself from its bold brainchild ALTT. Once a pioneer of NSFW content in India, Balaji is now betting big on Netflix, YouTube, and TV soap reboots—pivoting hard from streaming disruption to content stability.
By: Sohini Mitter
India’s office market is riding a GCC boom, with global firms leasing over 100 mn sq. ft since FY22. These firms now drive half of all office occupancy, expanding beyond tech into BFSI, manufacturing, pharma and life sciences, and tilting India’s commercial real estate map southward.
Zoho isn’t entering fintech to compete with banks or wallets; it’s trying to stitch together the fragmented ecosystem of business software, banking, financial services & India’s digital public infrastructure. It isn’t just building another UPI app, insists Zoho Payments CEO Sivaramakrishnan Iswaran
By: Sohini Mitter
Movie re-releases have gone from niche nostalgia events to a strategic revenue lever for PVR INOX, delivering strong footfalls, higher margins, and predictable returns. As fresh content remains uneven, reruns are helping multiplexes smooth volatility and optimise screen use during lean periods.
By: Sohini Mitter
India’s startup founders are no longer mere disruptors; they’re the new power centres. With thousands of crores in enterprise value, significant job creation, and growing tax contributions by their companies, new-age entrepreneurs are overtaking legacy wealth and rewriting the
By: Sohini Mitter
Nearly 55% of Groww’s client assets generate no revenue today, but Jefferies sees that as upside, not risk. By acquiring young mutual fund investors early & monetising them gradually through margin trading, wealth and credit offerings, Groww is betting on long-term lifetime value over instant ARPUs.
By: Sohini Mitter
India's startup stocks in 2025 told a clear story: hype no longer pays. From Ather, Groww, and Meesho's sharp rallies to Ola Electric and FirstCry's steep falls, public markets rewarded execution, margins and discipline, while punishing capital burn and unclear paths to profitability.
By: Sohini Mitter
In 2025, gold ETFs quietly turned the country’s most emotional asset into a financial one. As AUM crossed Rs 1 lakh crore, investors chose transparency over tradition, SIPs over bank lockers, and asset allocation over impulse, reshaping how India owns gold.
By: Sohini Mitter
The valuation debate around Nykaa has intensified, with two leading brokerages offering very divergent views on the stock within a week. The debate isn’t about Nykaa’s business—everyone agrees it's one of India’s best consumer internet stories. But how much of its future growth is already priced in?
