Sophie Shaw

Associate Beauty Editor

Preston's Summary

Sophie Shaw is an Associate Beauty Editor at L'OFFICIEL. She specializes in beauty and fashion, with a keen focus on sustainability and climate change within the retail and apparel sectors. Sophie’s insights and expertise have been featured in notable publications such as Yahoo News, CNN, The Lancet, and the Boston Globe Technology.

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Coverage Attributes:

Beta
Promotional Deal: 28 %
Gift Guides: 27 %
Review: 16 %
Seasonal: 15 %
How To Guide: 5 %

Themes Covered:

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Most Recent Topics:

  • Beauty Industry
  • Hair Care Industry
  • Makeup & Skincare
  • Apparel Design
  • Fashion Industry
  • Jewellery

Pitching Insights

Sophie Shaw's coverage appears to focus largely on beauty and lifestyle products, particularly related to gift guides, promotional deals, and reviews. Given this emphasis, she would likely be interested in pitches that align with these themes such as new product launches, exclusive discounts or promotions for readers, and seasonal trends in the beauty and fashion industry.

If you have a unique beauty product or a promotion tied to a specific event (e.g., Cyber Monday), Sophie may be receptive if your pitch is aligned with her area of coverage. Additionally, given her interest in reusable period products specifically mentioned in one article title, pitches related to sustainable or eco-friendly products within the broader beauty & lifestyle space could also resonate well with her audience.

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