Stefanie M. Marrone

LinkedIn is a powerful tool that can help you build your network, grow your reputation and establish your presence in the legal industry. For junior lawyers, LinkedIn can feel intimidating when you're just starting out. But it doesn't have to be! The trick is to take it one step at a time. It's about small, consistent actions that will make a big impact over time.

Today is World Mental Health Day - a timely reminder that prioritizing your mental well-being is not only okay; it’s essential. World Mental Health Day

For junior lawyers, the idea of building a personal brand may seem like something reserved for senior attorneys or partners, but this couldn't be further from the truth.

November is a perfect time to reflect, show gratitude, and give back because it encourages us to pause and appreciate the people and opportunities that have shaped our year. It’s an ideal moment to acknowledge those who’ve made a difference and to find meaningful ways to give back to the community. For law firms, this season offers a special chance to not only spotlight your pro bono work, charitable initiatives and community service but also connect with followers on a deeper, more meaningful level.

If you're looking for a simple way to enhance your LinkedIn presence and keep your content consistent (and who isn't?!), LinkedIn's data archive feature can be incredibly helpful. This tool allows you to download a full history of your LinkedIn activity, including posts, connections and recommendations, which can be invaluable for refining your content strategy, identifying trends and reconnecting with your network. Here's how to make the most of it.

In the Halloween spirit, I’m sharing some of the LinkedIn nightmares I’ve encountered over the years. As someone deeply invested in LinkedIn—both for training others and building my own brand—I’ve seen plenty of profile faux pas that can send a chill down anyone's spine. Beyond the fright factor, these mistakes can really hold you back in personal branding and business development. So let’s take a haunting tour through the most common LinkedIn missteps, and I’ll show you how to avoid them.

In business development, the past, present and future all hold valuable lessons. Past habits can sometimes "haunt" us, current best practices keep us on track, and emerging trends offer a glimpse into what’s next. By learning from each of these, legal marketers and lawyers can craft a strategy that’s thoughtful, forward-thinking and responsive to the times. Let’s explore the “ghosts” of business development past, present and future—and discover what each can teach us.

In a world where competition among law firms is fierce, the way you pitch matters more than ever. Unfortunately, many law firm pitches fall flat, not because they lack information but because they lack customization and genuine focus on the client. Most pitches are formulaic, using the same slides, templates and recycled content. They showcase the firm’s accolades and previous deals but fail to address the client’s unique needs and pain points.

When it comes to building a strong online presence, many people focus on content, keywords and social engagement – but often overlook a small yet impactful detail: naming their photos. This seemingly minor step can significantly boost your searchability, especially on professional platforms like LinkedIn, and reinforces your brand identity in the digital landscape. Here's why it matters, along with actionable steps to make the most of it.

As the year draws to a close, it’s the perfect time to take stock of your brand’s performance and lay the groundwork for an even more successful 2025. Whether you’re running a business, managing your personal brand or overseeing a company’s marketing efforts, the steps you take now can significantly impact your success in the year ahead.