Stefanie M. Marrone

Today is World Mental Health Day - a timely reminder that prioritizing your mental well-being is not only okay; it’s essential. World Mental Health Day

November is a perfect time to reflect, show gratitude, and give back because it encourages us to pause and appreciate the people and opportunities that have shaped our year. It’s an ideal moment to acknowledge those who’ve made a difference and to find meaningful ways to give back to the community. For law firms, this season offers a special chance to not only spotlight your pro bono work, charitable initiatives and community service but also connect with followers on a deeper, more meaningful level.

If you're looking for a simple way to enhance your LinkedIn presence and keep your content consistent (and who isn't?!), LinkedIn's data archive feature can be incredibly helpful. This tool allows you to download a full history of your LinkedIn activity, including posts, connections and recommendations, which can be invaluable for refining your content strategy, identifying trends and reconnecting with your network. Here's how to make the most of it.

In the Halloween spirit, I’m sharing some of the LinkedIn nightmares I’ve encountered over the years. As someone deeply invested in LinkedIn—both for training others and building my own brand—I’ve seen plenty of profile faux pas that can send a chill down anyone's spine. Beyond the fright factor, these mistakes can really hold you back in personal branding and business development. So let’s take a haunting tour through the most common LinkedIn missteps, and I’ll show you how to avoid them.

In business development, the past, present and future all hold valuable lessons. Past habits can sometimes "haunt" us, current best practices keep us on track, and emerging trends offer a glimpse into what’s next. By learning from each of these, legal marketers and lawyers can craft a strategy that’s thoughtful, forward-thinking and responsive to the times. Let’s explore the “ghosts” of business development past, present and future—and discover what each can teach us.

In a world where competition among law firms is fierce, the way you pitch matters more than ever. Unfortunately, many law firm pitches fall flat, not because they lack information but because they lack customization and genuine focus on the client. Most pitches are formulaic, using the same slides, templates and recycled content. They showcase the firm’s accolades and previous deals but fail to address the client’s unique needs and pain points.

When it comes to building a strong online presence, many people focus on content, keywords and social engagement – but often overlook a small yet impactful detail: naming their photos. This seemingly minor step can significantly boost your searchability, especially on professional platforms like LinkedIn, and reinforces your brand identity in the digital landscape. Here's why it matters, along with actionable steps to make the most of it.

As the year draws to a close, it’s the perfect time to take stock of your brand’s performance and lay the groundwork for an even more successful 2025. Whether you’re running a business, managing your personal brand or overseeing a company’s marketing efforts, the steps you take now can significantly impact your success in the year ahead.

Networking has always been the cornerstone of professional success, but the way we connect has changed dramatically. Enter LinkedIn: a platform built entirely around building and maintaining meaningful professional relationships. With more than one billion users across the globe, it’s no exaggeration to say that LinkedIn has become the most important online tool for career growth, business development and industry insights.

If you spend any time on LinkedIn, you’ve probably wondered: is LinkedIn Premium worth it? I get asked this question all the time, and the answer really depends on how you use the platform. For some, the free version works perfectly fine. But if you’re serious about job hunting, building your network or growing your business, Premium’s extra tools might be exactly what you need to stand out. Learn more in this blog post.