Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms.
Stephen Roberts is a freelance writer and producer based in Corner Brook, Canada. His work has been featured in various publications including Bride Magazine, North Devon Gazette, SaltWire Network, Risk.net, Northwich Guardian, and North Somerset Times. Stephen covers a range of topics including technology, consumer electronics, gaming, and business news.