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Steve Larkin is an Advertising Consultant at various media outlets. He specializes in sports journalism, particularly focusing on competitive sports, sports business, and broadcasting, with a keen interest in topics such as the Olympics, golf, soccer, and football in Australia. Steve has been featured in numerous publications, including The Sydney Morning Herald, The Age, and Cricket Australia, among others.
Preston's Summary
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Geo Focus
Adelaide, Australia (Local)
Coverage Attributes:
Beta
Event Coverage:
65
%
Evolving Stories:
13
%
Government Announcement:
7
%
Press Release:
4
%
Private Sector Announcements:
3
%
Themes Covered:
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Pitching Insights
Steve Larkin's coverage is heavily focused on sports events, particularly in Australia. Pitches should cater to his interest in event coverage within the Australian sporting scene. Consider offering insights or access to interviews related to recent sports events, athletes' performances, and any significant developments within the Australian sports landscape.
Given Steve's focus on specific teams and competitions such as cricket and AFL (Australian Football League), providing newsworthy updates about these subjects could be particularly appealing for him. Additionally, pitches relating to injury reports or contract signings within Australian sports may also catch his attention.
As he concentrates predominantly on national coverage of sporting events, targeting stories with a direct relevance to Australia's sports industry would likely yield the best response from Steve.
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